This newest twist on marketing is called video marketing and it's all the rage.



Now I'm not talking about slapping together some 2-minute amateur YouTube-style

video clip, although even that is better than nothing if you want to catch the video

fever and ride the silver screen to success.

Just like any other marketing angle, the whole idea of doing the video thing is to make

your cash register ring! So if you're going to dip your toe into video promotions,

you might as well dip your whole foot in and invest in a video that's both well-planned

and well-produced. You've got to deliver your message quickly and clearly or you'll

lose your audience in a flash.

Tap into the power of your average Joe or Josephine

What's the power behind this marketing miracle? Typically it's the presence of

some ordinary, average-looking man or woman touting all the amazing benefits of

whatever product or service is being promoted.

The power of the written word is compelling; but when viewers can sit back in the

safety of their own homes and watch someone speaking those same words, the

message creates a lot more sizzle and gets those buying juices flowing.

Doing it right means creating trust in the product as well as in the person

delivering the message. And that, in turn, builds the momentum that drives the

viewer to the "got to have it" stage that we all know and love. And when that

happens, the cash register rings.

Internet video has proven to be the most popular content online. People today are

hooked on watching videos, so there's plenty of reason to ride that wave all the way

to the bank. Get a good enough video out there and you could end up having

thousands or even millions of viewers by the time everyone forwards it on to

their friends and family!

When it's on video, even the most dry and static products come alive to create

an engaging, dramatic and dynamic impact. The costs of production have come way

down and given the potential return on that investment, even if you're

using video to capture new leads, it's a marketing strategy that's definitely

worth looking at!