The other day a person asked me a very important question. The guy was looking to establish a joint venture partnership with other fellows, he had found on article directories but he was a bit confused because on article directories you can find all sorts of people and not all of them are worth dealing with. So, this article is the response to his question how to find suitable partners on article directories.



He was right to be cautious. The key to successfully dealing with people on article directories is to create your own filtering rules, which can help you sort out the people who you think are worth working with from the people who aren't. As a rule, there are a couple of factors I take into consideration when choosing partners that way. First, does the message of the person send good vibes or not? Second, is he or she suitable for a long-term partner?

I myself prefer long-term relationships - quick fixes are not for me. I hate when we are together for a month or two and then we go separate ways. This simply is not my cup of tea. Also, I always check if a potential partner has had past partnerships or at least projects with other people. Very often I will contact my potential partners' former partners and ask them about their experience together.

A couple of weeks ago I was contacted by a very well-know marketer. He wanted me to be an affiliate manager for him. The first thing I did after our first conversation was over was to contact an acquaintance I knew had worked with him in the past. My acquaintance told me many things about my potential partner and this information was more than useful to me.

In addition to past experience, another importan filtering criterion is how your potential partners market to their customers. Join their list and you will learn the answer. You will also learn how they communicate with their subscribers. Joining their list will send you vibes, so you will know how you feel about them - do you like them or not.

Also, I can offer one more idea. Well, maybe it goes too far but if you want to make a reliable test, become a customer of your potential partner. The experience as a customer is valuable because it tells you a lot about the people whom you are dealing with.

A tested way to make an estimate about the potential JV's conversion is to become an affiliate of theirs. When you join their affiliate program, you will get personal experience about how much traffic you can send to their site and how well their product sells. It is important to know if you are dealing with a best-selling product or not, so just join their affiliate program and you will know the answer.