Since article marketing is no longer a secret, thousands of people are employing this strategy to help build their online and offline businesses. They use it to promote blogs, new websites, new forums, corporate sites, and any other web entities that you can think of. Why is article marketing so popular?



First, it's one of the easiest traffic generation technique to implement. Everyone knows how to write an article. If they don't feel like writing, they can always hire someone else to write for them. A 500 word article could reap benefits for months and months down the road.

It's about return on investment. If you hire someone to write an article for you at $3 per article, how much are you going to get back? From previous tests and experiments, the benefits far surpasses 300% return on investment. That's partly due to the fact that articles generate traffic for you on a long term basis.

After writing your article, you may then submit the article to hundreds of article directories out there. This is where most people get hung up. Writing an article? Sure, no problem. Anyone can get it down within 15 minutes or less. No sweat! But sit down at my computer and spend hours submitting to hundreds of article directories? No way! It's too boring, painful, and requires too much time!

But still, it's a job that needs to be done. Again, you can always choose to outsource the article submissions to someone else. It'll cost you a little more but if it's going to save you hours and hours of time, and give you long term traffic in return, what's that few dollars extra? It's money well spent.

The professional Internet Marketers know how to leverage on the time of others for their own benefit. Think about it. They are buying traffic in volume when they're submitting to hundreds of sites. If you only submit to a handful of sites, maybe you'll average 3 or 4 visitors per month. But if you submit to hundreds of directories, you could double or triple the traffic generated because of all those links out there.

Besides, you're never going to beat your competitors if you do not play their game. Remember, if your competitors spend just a little bit more each day to hire someone else to submit their articles for them, they are surely ahead . That leaves them more time to focus on other aspects of their business, and with more links out there, they get more traffic and own the lion's share of the market.

Not only do they get all that traffic from the links that they've put out there, they're also more likely to rank better in the search engines. A single profitable keyword that ranks well in the search engines can reap enormous benefits month after month. And the rankings stay there because every month, more links are found!

So don't postpone your own success by delaying implementing an article marketing strategy early in the game. Acquire that much needed competitive advantage, put the links out, get the traffic in and enjoy the profits.