You might have seen ones that other sellers have sent you – they're basically lists of items available in their eBay stores, usually bearing this default message: “Thank you for your purchase! Please visit my eBay Store for more great items and friendly, reliable customer service.” If you know what you're doing, though, you can really make your flyer stand out from the crowd.

How Do I Do That?

Go to ‘My eBay', then ‘Manage Your Store'. Now click ‘Promotions', and you'll see the ‘Store Promotional Flyer' option there for you to use. A flyer will be automatically created using the settings and items from your eBay store, and you can customise it however you want. Be sure to add a border, to make your flyer more attractive visually.

Once you've created a flyer, you can print it as many times as you need to – it will be updated each time you print it to show your latest items, so you should only print what you need that day.

What Can I Do With the Flyers?

Well, there are all sorts of uses for promotional flyers.

While you could go and hand them out on the street, that probably wouldn't be especially effective. Most of the people who walk past you and take the flyer will have no interest in your product, and it'll just be a waste of paper, ink and time. No, as with all marketing, there are better ways to target your flyers.

Put them in envelopes: if you've been putting business cards or compliment slips in your envelopes, use the flyers instead. It's like sending out a mini-catalogue to your buyers, and including the right items on it might help you make a few backend sales.

In your shop: If you have a real shop or business, then you can hand flyers out to your customers to let them know that you also sell things on eBay.

At a rival's shop: This is a bit of guerrilla marketing, but maybe you're into that. You can try handing your flyers out outside a shop that sells your items. Be aware that this might get the shop's owners a little upset if they see you, however – you should only give flyers to people leaving the shop, not entering it.

Send them to businesses: Look up the addresses of businesses in the area that might need what you're selling, and send them flyers in the post.

Flyers give you another advantage: If someone types your store's address as it appears on the flyer and then buys something, then you'll get the 75% final value fee credit for advertising, without even having to pay anything for advertising!

Users who are inexperienced on eBay, though, can create a few problems for you – they might not quite know what they're doing, and that's never good. In the next email, we'll cover how to report and handle eBay transaction problems.