There are innumerable ways to use ebooks to



promote your business and drive quality traffic

to your website. Once posted on your site, you

can turn them into a daily course, which brings

your customer back to read the next chapter. You

can use them as a free gift for making a purchase

or for filling out a

survey. Put your ebook on a disc, and you will

have an innovative brochure. Blow your

competition away by inserting the disc into your

sales packages.

The most effective marketing products are those

that are unique. Copyright your ebook, and

immediately, you have a powerful tool that you,

and you alone, can offer to the public. People

will have to visit your site to acquire your

ebook, which increases the flow of quality

traffic and the potential of sales and affiliate

contacts.

Make sure that you keep your ebook current.

Update it frequently as the market and trends

change. Add new advice and techniques to show

your prospects how your goods or services can

enrich their lives. By constantly keeping abreast

of new trends and techniques, you can continue to

see profits from your ebook for years after your

original creation.

Another huge advantage of ebooks is that you can

test their marketing potential without putting

out hardly any cash at all. You can even produce

an ebook one copy at a time, each time you

receive an order, eliminating the need for

storage and inventory. By this method, you can

gauge the saleablity of your ebook, and make

adjustments as necessary until the orders start

pouring in. Ebooks allow you to learn about your

market and customer habits and motivation over a

period of time, without risking your precious

financial resources. They also provide you with

an invaluable way to gather marketing information,

which you can use in many different facets of

your online business.

Use your ebook to discover what the specific

goals and problems are in your specific industry.

Then figure out how to solve these problems, and

publish an ebook with this invaluable information.

This will increase the value of your business,

upgrade your reputation, and get you known as an

expert in your field.

You can extend the value of single ebook by

breaking the book down into chapters for an

online or email course, into special reports

available on your website, or into audio or

visual tapes. Ebooks can be broken down into

several different promotional materials by

excepting some of the articles and using them to

promote your product. You can include a catalog

in your ebook to promote all the products or

services you sell. You can include a thank-you

note for reading your book and an invitation to

download a trial version of your product. Or you

can include a form for your audience to contact

you for further information or with questions,

thereby building your business relationships and

your mailing list.

Using ebooks in this manner helps to cut the cost

of individually producing separate promotional

materials. You can use a single ebook to entice

new prospects and to sell new products to your

current customers.

No other medium has this kind of flexibility and

ability for expansion. Think of your ebook like a

spider spinning a beautiful and intricate web.

Now go and create that web, and see how many

customers and leads you can catch on your web!