A joint venture is a business enterprise undertaken by two or more persons or organizations to share the resources, expenses and profits of a particular business project. As we have previously mentioned, a joint venture can be formal or informal. In the case of most small businesses, informal agreements are the most common.
How to incorporate joint ventures into your business plan
What are some practical ways to use the concept of joint venturing to your benefit and the benefit of the company with which you are joint venturing? Initially, examine any area of your business that you would like to keep costs to a minimum, yet receive maximum return on investment. (We know - that's every area.)
Seriously, one of the major areas we hear complaints about the cost and return ratio is advertising. Have you considered a joint venture agreement with another company to share the cost of advertising? You can do this in several different ways.
Split the cost of an advertisement right down the middle. For instance, a coffee shop and a hair salon located in the same building might decide to do a customer appreciation day on the same day to help drive additional traffic to both locations. In that instance, they could save money by splitting the cost of advertising, since they are both trying to accomplish the same objective. They both receive the benefit of increased traffic and a lower cost for the ad, even though they have businesses that are not in the same industry.
Co-op ad dollars with your suppliers. One example of cooperative advertising is a small heating and air conditioning company that runs ads that list a particular brand of equipment. The supplier of that brand pays for 80% of the advertising because they know he is promoting and servicing their product. He kicks in the other 20% and has the exposure he needs in his community without all the out of pocket expense. It's a winning combination because both companies benefit. Understand that it may take a while for you to build a relationship with your suppliers before they are willing to look at joint venturing with you, but taking the time to prove yourself is well worth the effort. A coffee shop owner was approached by her coffee bean supplier when they noticed that she had generated over $16,000 in whole bean sales in the previous year, without any formal advertising. The coffee bean supplier recognized a valuable asset and came to her to ask what they could do to help her become even more successful at selling their product. She now has access to additional advertising dollars and in store displays at no cost to her as the result of proving herself to her supplier.
Another example of creative joint venturing is a small gas station that joint ventured with a small car dealer. The car dealer placed vehicles for sale on the gas stations high traffic lot, and the gas station owner got exposure to the dealer's customers for the mechanical services he had just begun offering through his station. The arrangement had no out of pocket expense for either business, but both of the owners report benefiting from the agreement.
There are many ways to creatively leverage the concept of joint venturing in business. Think win-win and create a scenario that works for you.
Copyright (c) 2008 Christian Fea
How To Use Joint Roller
Put simply, a joint venture is an agreement between yourself, who has a good niche product, and another marketer in your niche who has a list of subscribers who could have an interest in your product. These are the backbone of your business. Just five decent joint venture partners who promote your ebook to their email list in exchange for a commission can put your current income through the roof. Read this newsletter and go out and take action. I assure you your results can be life changing.
Know Your Conversion Rate
The first mistake beginners make is to start contacting JV partners left right and centre before they've even made a sale of their ebook themselves. This is wrong. Very wrong. You need to be able to contact a potential JV partner and be able to tell them how your sites converting.
Site conversion is simple. It's the amount of visitors to the amount of visitors who buy. So for example if one hundred people visited your site and two bought your conversion is two percent. You want to get at least one thousand visitors before you know your conversion.
To work out how your sites converting download the software from one of the many statistics sites out there such as www.statcounter.com. Don't worry it won't cost you a penny.
Offer Large Commissions
Once you know how well your sites converting (if no one's buying don't even bother contacting marketers. You have to work to improve your sales letter, maybe change your headline, really whatever you have to do to see results) before you can start contacting JV partners. You should offer your JV partners a larger incentive than your usual affiliates. If you offer your affiliates fifty percent commission, offer your JV partners seventy five percent.
OK, I can almost hear you thinking "whoa up, hang on there""wait a sec. those commissions are huge? I won't make any money myself". This is where so many go wrong. If people are sending you tons of visitors you can build your email list and offer them other products in email promotions, and you can also make money selling back end products.
Return The Favour
Offering high commissions is not enough. Tell them that you'll add a message into your auto responder set up so that you'll market their products via an affiliate link in your back end. Explain that you'll be setting up joint ventures with other marketers in the niche so that they'll get visitors to their site without spending a dime.
Using Clickbank
Please, please understand one thing. If you're selling an ebook on fitness don't start contacting marketers who sell gardening products. That's just ridiculous. Only contact marketers who sell products aimed at your niche market and therefore have an email or customer list of people who may have an interest in your ebook.
With that in mind start at www.clickbank.com. From the home page you would find the list of products in your niche by clicking on "promote products" then searching the marketplace"promote products" on the home page and then search the marketplace for products in your niche. Contact the product owners and try setting up a JV.
Google "Ezine" Trick
This is a great way to find marketers with ready made email lists they can send a promotion to and sell tons of copies of your ebook virtually overnight.
Go to your favourite search engine and type in "(the niche you are interested in) ezine""(niche) ezine". For example, if you are selling a martial arts related ebook you would type in "martial arts ezine""bass fishing ezine". What you'll get is a huge list of results of web sites in which people have a bass fishing email newsletter (or ezine). Obviously they won't all have one, often you'll get millions of results, but you can spend a few hours going through the results and get more JV contacts than you could ever hope for!
Google "Allintitle" Trick
Here's another cracker. Do you think web sites that have your niche market keyword in their domain name might be great potential JV partners? Of course! Go to your favourite search engine and type in "(the niche you are interested in) ezine""allintitle: (niche)" So for example if you were selling an ebook on song writing you'd type "allintitle:song writing" into google. Go through the results contacting marketers and setting up hugely profitable joint ventures.
Leverage Results
Once you set up one profitable JV use the results to start setting up even more joint ventures. You can say things like "Joe bloggs from domain name.com made X amount of sales and earned X amount from just one mailing to his list". This really is powerful because it shows people that you know what you're doing.
Now go and take action. You really can set up joint ventures with any niche markets top guns if you go and actually do it. Good luck!
Both Christian Fea & Chris Haycock are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Christian Fea has sinced written about articles on various topics from Partnerships, Joint Venture and Business Plan. Christian Fea is a Collaboration Marketing Strategist. He empowers business owners to discover how to implement Integration, Alliance, and Joint Ventures marketing tactics to solve their specific business challenges. He demonstrates how you can create you. Christian Fea's top article generates over 22200 views. to your Favourites.
Chris Haycock has sinced written about articles on various topics from Internet Marketing, Email Advertising and Investments. Chris Haycock is an Internet Marketer specialising in helping others start and build their own online business. For a two and a half hour video that will get you started and won't cost a dime, go to. Chris Haycock's top article generates over 33100 views. to your Favourites.
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