A niche market is a focused, targetable segment of a market.



By definition, then, any business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. It might be anything from woolens for your pet Chihuahua , for example, to decorative jewelry for your goldfish. In Any niche market, you are only restricted to your imagination. You can think of a niche market as a narrowly defined group of potential customers.

If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.

Key points

Seek out the niche markets within your industry, with Wordtracker's help.Use Wordtracker to estimate the size of these markets. Compare your markets - some may have more future potential or be more "you" than others, size notwithstanding. No auto manufacturer would tell you that they sell their cars to people who want to drive. They break their market down and talk about who they are targeting, and depending on the manufacturer their chosen niches could be people who want family cars, 4x4s, luxury cars, convertibles, safe cars and so on. In the same manner, you are asked to buy a division which you can either see upon the full length screen or while driving in your convertible. There are many niches which have not been explored at the moment and the only way to find them is to Internet for an idea which you might have. Who knows, you might turn out to be a feature dealer of fashion accessories to the pets of superstars.

If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.

Wordtracker is a great tool for helping you identify and quantify niche markets. Keyword research tells you what people are looking for online and so helps you assess the size of the market for any particular product or service. To explore the size of any market, there are three stages involved:

Find the most popular keywords in your niche market.

For each popular keyword, see how it is used in longer search terms and use the total predicted volume of searches to estimate the number of people searching for that particular keyword.

Add up the total predicted volume of searches for each popular keyword within the niche to give an estimate of the size of the market.

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