There is another, although a little more subdued. And it's probably the greatest secret weapon of MLM's heaviest hitters. It's called pay-per-click advertising, Google Adwords in particular, and it's much more than just a way to run a pretty little internet ad.



Pay-per-click advertising is the ultimate way to do split testing.

Here's what I mean. Let's say you wanted place an ad in your local newspaper but don't know what to say just yet. You can run 2 pay-per-click ads, each with a different message. And within just a few hours you'll have a definitive answer as to which received a higher response. And that's before you spend any significant amount of money.

If you've never tried Google Adwords, here are a few other reasons you should seriously consider pay-per-click advertising. Did you know?

* It doesn't have to be expensive. It only costs $5 to start an account and you set your own daily spending limit.

* You can pause, stop, or delete your ads at anytime.

* You decide what area, city, or state your ads show.

* You can write 2 ads and Google can automatically rotate your ads evenly and let you know which ad is performing better.

And get this, you can then take the winning ad and use it to advertise your business opportunity or product in ezines, newspapers, magazines, flyers, business cards, you name it.

Now, you've got a few choices when it comes to learning the ins and outs of pay-per-click advertising. For starters, Google has a tutorial at http://google.com. Click on "Advertising Programs" then, under Google Adwords click "learn more".

You can also find numerous ebooks available online by doing a search for "ebook pay-per-click advertising".

It's incredible. Never before has it been possible to determine the success or failure of an ad before you actually run it. Take the time to learn how to use pay-per-click advertising properly and it will save you time, energy, and money!