Press release is still one of the most effective forms of advertising. Its extensive use in the print media and now in the online media only goes on to prove its effectiveness and how much it is capable of making a company visible to its target audience. Using a press release, you can achieve two targets:



1. Make money online

2. Provide extensive visibility to a company or brand

How Visibility is achieved

The word "distribution" has different meanings for different people. However, this word has a slightly different meaning when we talk about distributing press releases or articles online. This is because random distribution of anything online is called spam, and any serious marketer worth their salt just won't touch it.

So to distribute anything via email you will need to strictly adhere to the rules of permission marketing, which means that everybody who ends up receiving your email needs to have opted to receive it. Posting articles or any writing has to be carefully done keeping in mind the relevance of what you want to say to the site where you are making your posting.

When it comes to a press release it is important that it gets as much exposure as possible. This is done so that as many sites as possible end up re-posting it or linking to it after a brief comment or discussion on their sites about it.

In other words, accumulating links is the most efficient way of distributing press releases online. Actually "links" and "distribution" are very closely associated terms when it comes to distributing press releases online.

Distribute to Social Networking Sites

The World Wide Web has become such a huge place where finding things can sometimes prove to be very difficult. This is one of the reasons why social networking sites have grown so rapidly in recent times. Sites like Digg and My Space, to give just two prominent examples receive phenomenal traffic.

These are ideal places where one can draw plenty of attention to an article or press release that needs wide distribution to get as large an audience as possible. All one needs to do is to find a way of bringing up the discussion about the press release that you would like to draw other people's attention to.

One key rule that you must always keep in mind is to endeavor to first address the selfish motives and aspirations of others, rather than your own. That's how you get the attention of people anywhere and it is a very important rule to also remember on the web. Too many folks make the mistake of posting their articles in social networking sites, while seeking attention without understanding or focusing on the needs of their audience first.

The Impact of the Headline

The headline is terribly important in any online undertaking. Few people realize it, but a headline is much more critical on the web than it ever was offline. It really doesn't matter how well written your press release is. Without an exceptional headline, it will never get the distribution that you are looking for.

What this means is that you will need to spend a lot of time with your press release. And you can always be sure that it will be well worth your time more so when you see the kind of attention that you will be able to attract from the high volumes of traffic going through the social networking site where you choose to publicize your article.

Make Money Online

If you are an expert at writing Press Releases then you can make a lot of money online. There are several websites like PR Web where you can submit your press release and get paid. But the crux of the matter is the effectiveness of your press release. You need to follow the standard format of press releases and it should not be a self advertisement. Adjectives are a no-no but interesting details can make your press release more effective. Talk about the product, the services, the company or the brand. The truth is that you get paid for how effectively you and not what you write!