Before we go any further let's talk just briefly about what RSS is and why it's important. Real Simple Syndication is a process that allows individuals to subscribe to content distribution. This is not like subscribing to email marketing or an ezine. This content is custom fed to your reader and viewable when you choose to listen, watch or read the content. That's right, the content captured by a RSS reader is not confined to text information.

Say for instance you have a podcast you like to listen to; an RSS reader can capture the podcast and download it for quick listening when you're ready.

OK, now that we're past the primer, let's get back to the subject at hand.

Who uses an RSS feed?

Your average information consumer thrives on RSS information, but there may be an even more interested group of users.

Many business bloggers have very specific RSS subscriptions. If a business blog is dependent on information about a very specific trade or business discipline they can, in turn, provide their readers with some of the most up to date information available.

Their RSS reader scours the Internet looking for the specific information the business owner requests. The information received through an RSS feeder can help the business bloggers establish themselves as trusted resources for quality information.

The truth is there is a two-step marketing plan that is happening when a business blogger uses an RSS feed to find information they can use. The first step is for the original writer of the article or the producer of the audio or visual content. The RSS feed is helping them reach a very specific segment of the online population that is motivated by the material they present. The second form of marketing is when the business blogger redistributes the information. It is marketing for both the business blogger as well as the individual or organization that supplied the original story.

If you are looking for fresh content for your blog or even your website you can utilize RSS through a free article directory that can allow you quick access to the latest content from a specific writer or on a specific topic.

The growth of RSS is incredible. You might even liken the service to something like a newspaper being delivered to your reader that only feature topics you're interested in.

This can be a great resource for business as well as an incredible time saver as you can bypass multiple online searches for the same information that can be direct delivered to your RSS reader.

The work of online business is already hard enough. That's why using an RSS reader is a component that can enable you to have more available time to work on other marketing chores and business development.

In an online world that recognizes the power in knowledge-based content RSS has become a goldmine for those interested in passing the wealth along to their customers.