They are a number of professions that offer business valuation services. In most areas there is no specific regulation of this profession. Business valuation services are not usually a primary source of revenue, so locating business valuation professionals can be difficult. Here are some types of professionals that commonly offer business valuation (BV) services.
1. CPAs – Many CPAs offer BV services in addition to their normal accounting, auditing, and tax work. CPAs often have a combination of business, accounting, finance, and tax knowledge that is well suited for valuing businesses.
2. Financial Consultants (non-CPA) – Financial consultants have varying levels of expertise so their backgrounds should be checked carefully.
3. Business Brokers – Brokers normally stick to valuing the businesses they have listed for sale. They tend to rely on ‘quick and dirty' methods that work well for determining asking prices, and are not intended to be formal valuations.
4. Commercial Real Estate Brokers/Agents – Commercial real estate professionals sometimes value businesses they list for sale. They are good at appraising real estate, but typically lack the skills and experience to properly value intangible assets like goodwill.
No one type of BV professional is inherently better than another. Examine each professional's qualifications carefully.
Business Valuation Credentials
There are four major organizations that offer business valuation certifications. Each certification has unique prerequisites and renewal provisions. They all require membership in the granting organization.
1. The American Institute of CPAs (AICPA) grants the Accredited in Business Valuation (ABV) credential that requires being a CPA, passing an exam, and BV education and experience. Their online ABV directory can be accessed at www.aicpa.org/accredrefweb/abvsearch.asp
2. The American Society of Appraisers offers the Accredited Member (AM) and Accredited Senior Appraiser (ASA) designations that require passing exams, and BV education and experience. Their online member directory can be accessed at www.bvappraisers.org/find/.
3. The National Association of Certified Valuation Analysts (NACVA) offers several designations including the Certified Valuation Analyst (CVA) that require passing an exam and BV education. Their online member directory can be accessed at www.nacva.com/US_guide/US_guide.html.
4. The Institute of Business Appraisers offers several designations including the Certified Business Appraiser (CBA) that require passing an exam, and varying degrees of BV education and experience. Their online member directory can be accessed at www.go-iba.org/directory.asp.
Just like the types of professionals, no one BV credential is inherently better than the others. Having a BV designation is not a guarantee of competency, but it does demonstrate that the professional has met the minimum requirements for that credential. Conversely, the absence of one doesn't prove incompetence. It does raise the question of why the professional does not have one. Many BV professionals have multiple designations. That's great, but one BV credential is enough.
Searching the member directories of these organizations is the best way to find BV professionals near you. Business Valuations & Strategies maintains links to all four directories in one convenient location at www.bus-val-strat.com/Search BV Professional.htm.
Business Valuation Experience
The first question many business owners ask a BV professional is whether they ever valued a business like theirs. Although that is a good question, it misses the point. Regular and recent BV experience is much more important than specific industry experience. BV procedures are generally the same regardless of the industry or type of valuation. BV professionals are good at research and have many excellent resources to learn the ins and outs of most industries.
Ask to see samples of their business valuation reports. You may not understand some of the real technical stuff, but you should be able to make sense of what was done and why. The valuation result or conclusion should also make sense to you. The best BV professionals in the world are worthless if they can't write a report that can be understood by non-financial people.
Final Selection
Hopefully you have found more than one qualified BV professional to choose from. Each professional should be personally interviewed and questioned about fees and turnaround time. After the interview select the most qualified professional that meets the rest of your criteria. A checklist or scorecard that lists each important factor and rates each professional on every factor can help make the process less confusing and more logical.
Looking for a qualified professional to do a business valuation is not easy. If you take some time, do some research and approach it systematically, you will find a qualified professional that is right for you.
How To Value Your Business
Whenever you go to a website, you're looking for one of two things: to buy something you've bought before or something new that you will buy. When you visit a website for the first time, you want to see that there is value in coming to that website over the others that are on the internet. So, knowing this, as an online business website, how can you offer this value to your next website visitor? Here are three ways to make their visit worth their while.
Give Good Information for Free
If you create a website that offers only the basic amount of information, you're going to have visitors that are confused. While they can get to your products and to your contact pages, they're wondering what else you can offer them for free. The truth is that website visitors want to get as much as their can from a website before they even spend a cent in most cases. For example, when you visit a news website, you look at all the stories before you would even consider signing up for a subscription to their forums or up to date news, right? This is the same situation for any website.
To help encourage your visitors to do more with your website, you need to create the sense that they are getting something for free ? just for stopping by. Here are some ideas:
Newsletter signups ? If you can offer your visitors a good newsletter on a regular basis (either via email or on your site), you will help to create a connection between your customers and your business. This will work well to keep your customers in the know, while also helping to give them something for free. The only thing to keep in mind is that this information needs to be relevant and not just a bunch of sales jargon. Free articles ? By having regular free articles on your site that other websites or visitors can use, you will help to spread the word about your site (be sure to include your web address on the articles) as well as give good information to your site visitors.
Make Them an Offer They Can't Refuse
Too often, websites will only give out special offers to customers that are buying something or who have already bought something. Do something different by offering freebies without any other strings attached. These might be free samples, free eBooks, or anything else that you can give away that is related to your products.
Of course, you can also offer discounts on purchases and create subsequent discounts for future purchases as well. This will show that you value customer loyalty and that you are eager for them to come back.
Acknowledge Your Competition
While it might be tempting to criticize your competition, a better strategy is to offer discounts that match their prices ? when you're both selling the same items. This will help your customers see that you are aware that you might not always offer the best price, but that you are willing to do whatever it takes for a customer to come to you instead of 'the other guy.'
You might also want to create a clear listing of the differences between your competition and your own website to help customers make the right decision for their purchases, without looking disparaging.
When you want to create value on your website, you need to remember what the customer considers valuable ? discounts, freebies, and information. The more you can offer in these categories, the better you will look to your new customers.
Both David Coffman & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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