Now days there is a cut-throat competition in every sphere of

life whether it's business, studies or anything. Competition is a

feeling that can improve anybody. If you are competitive you

can reach at the highest level of the world.

Competition is a real method that makes you earn money. Let

us assume that you have a product concerning with gardening

and you want your site to be ranked in at the top. Now what's

your first step is to check out who else are promoting this kind

of product and are at the top.

You must look at their site and check out their product. Now

what? Start comparing your product with the product others

are offering in all respects like price, warranty, etc. Now you

find out your product qualities that you can highlight in your

sales page to let people how your product differs than others.

Isn't it good to have a competitor? Well they are your door to

success, what you need to know is the right key to unlock them.

Here are the important points that you must ponder on to

compare and improve upon to win over competition. Let's check

them out and try it out with your product.

1. Product Price- This only factor can make your product earn

more cash for you. Firstly, think on the price factor look if you

can decrease it or it is a reasonable so that it can be readily

purchased. It highly matters that you offer a high price for

your product but it isn’t cost a dime.

Try to have a reasonable price with increase in the perceived

value of your product. Increase the perceived value of your

product by adding some bonuses in it. Make it in a mind to

offer many payment options to your subscribers.

2. Product Cover- First impression is the last impression. In

digital products the only packaging that makes your customers

attract is your products box. Relate the schemes of colors with

your product needs. Emphasize on the look of your box with

images that tell mind what it have inside it. Put a smart quote

on your product box that highlights its benefits.

3. Method of Delivery- If you are offering digital product than

it's highly matters as you are delivering your product right to

their hard disk. But for other products it matters a lot. Check

that it may not be the case that shipping gets more costly than

the product itself. Look for the cheapest shipping with fastest

pace. It shouldn’t be the case that you offer free shipping but

product never reaches their doorsteps.

4. Highlight Benefits- If your product is more beneficial than of

your competitor it will surely create more sales. You can attract

your customers by offering more benefits than your competitor.

Outline your product benefits in a stronger and attractive way in

your sales copy.

Try to raise these benefits in a way that can satisfy your

customer’s desires or needs. Just give them a reason to buy that

single product from you instead of your competitor.

5. Value- Value is what we all want. If it is a digital products then

value stands for it's effectiveness in doing a particular work. For

example if you have software then it should be free from all bugs

and must be effective in doing that particular job.

If it is an e-book then it must have great content to read. You

should increase your product's overall value. If your product don't

lasts for a single day then remain it to yours only. Test your

product in each and every worst situation that you think can

happen.

6. Performance- You might see in your life that if you perform

better you get reward for it. It may be extra allowance, increment

or transfer to higher posts, etc.

Performance stands for how your product can solve your

customer's problems in an efficient and effective way. Your

product can outstand if it is easy to use by a layman. Another

way to outstands your product is to improve its efficiency.

7. Features- We all see in our daily life that a particular person

has a particular features in it which outstands him from others. Just

look for that outstanding feature in your product also. You can put

down your competitor if your product possesses a special feature.

You can highlight your product features by real testimonials

supporting it.

8. After Sale Service- Everyone can't resolve all his queries by

himself. He needs somebody to help him when he is in catch-22

situation. Make a direct contact with your customers if they can't

know what to do and how to do.

You should provide free 24 hour customer service. If it is a digital

product then provide them with updates and add-on features. If it is

a general product then have a look that can you provide it repair or

can you replace it.

9. Strong Guarantee- Your product must be like the one for which

you can hold a lifetime guarantee instead of 60 days, 4 months, etc.

You should provide a stronger guarantee of your product than your

competitor. Gave them life time money back guarantee if they are

not satisfied with it.

I'm sure that all these points really provide you with a handful of

money. You can also defeat your competitor without letting them

know.

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Copyright 2006 Raamakant S.