With Adword ads, you get one keyword line and two content lines to provide support data about your products and services. The space-saving design of Adword ads endears them to website owners but poses a greater challenge for Internet marketers. As they are unable to go beyond the requisite number of lines provided by Adword ads, it is up to advertisers to ensure that each word they use counts.
Tip #1 Keyword Choice: Choose your keywords carefully. It will serve as the main basis for Google in determining where to display your ads. Costs vary for keywords but as they are critical in making your ads work, whatever you pay is sure to lead to greater rewards. There are free keyword tools online you can use to determine which keywords your competition are using and how effective each keyword is.
Tip #2 Benefits: Remember that you only have two lines to work with as you let readers know about the products and services you are offering. That is why you need to get straight to the point and emphasize the benefits of what you are offering. If you are catering to different target markets, you may need to create a separate ad for each target market since they are unlikely to be interested in the same benefits. Make sure you focus on the two greatest benefits of your products and services to have the most impact on your readers.
Tip #3 Features: Benefits and features are often confused with each other but they are entirely different. Features make up a part of your products and services and benefits are what you enjoy from using those features. Your Adword ads may contain features only and only if they are unique and enjoy great demand from the market.
Tip #4 Point of View: Your Adword ad should address the reader directly and personally. In invitations, do not you feel better and more comfortable with attending a certain event if the message says: you are invited rather than: everyone is invited? Readers have the same feelings when it comes to ads so make sure your Adword ads do not sound impersonal or detached!
Tip #5 No More Introductions: Remember that each word counts and should do so in Adword ads. Thus, you cannot afford to waste even one word on introductions. You need to go straight to the point! Greetings are unwanted and preparatory sentences are unneeded!
Tip #6 Pricing: More often than not, people would love to take advantage of lower prices. But indicating your prices in Adword ads is a hit-or-miss thing. If you really want to include your prices in your Adword ads, be sure of your readers reactions first. Compare your rates with your competitors. Are they truly lower than what other companies are charging? If so, go right ahead and include those figures! But if your prices are steeper than others, its better for you to focus on the features and benefits of your products and services instead.
Tip #7 Promotions: If your promotion offer could revolutionize the way people see your products and services then yes, go ahead and include them. But what does revolutionize mean, you might ask. Remember when podcasts were first introduced to the market? At the start, people were wary about them since they were something entirely new. To counterattack buyers wariness, companies made promo offers just to get people to download their products. They knew that it would take just one try for people to see what podcasts were all about and appreciate it. And they were right, were they not?
Tip #8 Word Choice: Choose simple but powerful words but avoid using high-falluting terms such as the one I have just used. Instead of using big you can use immense but avoid using capacious or commodious. You need to use words that will let the reader understand your message the moment they read your ad. You need words that are simple but effective! You need words that will not let them ponder but rather, make them immediately consider if they should click your link or not.
Tip #9 Grammar and Structure: Double or triple check for grammatical and punctuation errors. And lastly, keep your sentences short. Just because you have two lines to work on does not mean you should use one sentence per line!
How To Word Count
Article writers on the net are very specific about the number of words their articles contain. Naturally this should be so, because their employers also pay them on the basis of the number of words in their articles. Consequently, the writer becomes so much aware of the word count that the entire buildup of the article revolves around that number. This is a very unhealthy writing practice, since it diverts the attention from the quality of the matter to the quantity of the matter.
Actually, setting the correct word count is the responsibility of the website owners rather than the writers. The writers will only do as their employees say. Selection of a proper measure for the word count is very important in shaping a good article. Your article will become redundant if the word count is either too less or too much.
Imagine you have to write an article with the keyword ?All You Need to Know about Education in Atlanta?. Even before beginning this article, you will know that it is an impossible feat to achieve. You cannot say all that is needed to be known in one article, which could be about 400-600 words. What you write in that much word count would not even begin to scrape the bottom of the barrel. Instead, you could tackle aspects one-by-one and make several articles. If an eager visitor to your site opens the article ?All You Need to Know about Education in Atlanta?, then most certainly they will be displeased with the limited scope of the article. They would be so dissatisfied that they might never visit your site again.
At the same time, if the word count is too much, then it could simply put off the reader. Visitors to websites always look out for specific information. Even if a person is looking out for diabetes, they will want to know about specific things like causes, symptoms, treatments, alternative therapies, etc. Nobody wants everything at one go. So, split your winding article into smaller articles that are more specific, like ?Causes of Diabetes?, ?Alternative Therapies for Diabetes?, etc. This would really work in a much better way.
One more painful aspect seen in articles over the net is that writers write the same thing over and over again in different words. Obviously they do so to increase the bulk of the article, i.e. the word count. Reiterating facts could make your article larger, but what's the point? The readers would be bored and even feel cheated. Instead of writing the same thing over and over again, research for new points from other websites, and include them in your article. Put in your own observations about facts. Readers would enjoy reading them. If you have mentioned some statistics in your article, then write a paragraph explaining how that trend would project in the future and what would be the economical and social repercussions, etc. If you are writing a medical article, then you could research some more facts and write to come to your word count.
If you really need to put in stuff to make your word count and are not getting what to write, then you can repeat some important information, but from a new perspective. Suppose you have already written ?More than 25% of people in the state of X die from cancers each year?, then in a later paragraph you can mention ?Despite a quarter of the population of X succumbing to cancers each year?? and continue the sentence with a new point. In this way you are using half the information you have already given and writing something new at the same time. However, this is not good writing practice and must be used only as a last resort.
The word count is slowly becoming a parameter of judging writing skills, and that is an extremely distressing fact. Just think the condition of the world if Shakespeare had to write his plays sticking to a word count! But there are ways of expressing yourself even within such limitations. After all, isn't that what the creativity of a writer is all about?
Both Rodney Powell & Maria William are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Rodney Powell has sinced written about articles on various topics from PPC Advertising, Writing and Internet Marketing. Rodney Powell is a serious part time Internet Marketer working hard to go full time. He spends countless hours learning and doing the steps required to be successful online. To see a brand new ready-made website you can plug right in to your campaigns go. Rodney Powell's top article generates over 12100 views. to your Favourites.
