Sales Marketing


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How To Write Sales Letter

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Step 1: Start with a strong headline

The headline is the most important aspect of the letter, and it must be in bold, large, eye-catching print. It must also be compelling enough to make the reader continue reading. Write at least 50 headlines, show them to colleagues, and pick the one that seems strongest.

Step 2: Write the copy

Work on the body of the letter, and make it personal and friendly, as if you are talking to a good friend. Include a good story in the copy. This is very important. Everyone loves a good story, and this is the perfect way to draw the reader in. If you are writing a letter for an acne product, talk about how you once had really bad acne and were embarassed to go to social events, etc. or whatever.

Step 3: Create at least 1 or 2 bulleted lists

People read bullet points. So make a list of the main benefits of your product, and create your list. Emphasize how the product will benefit the buyer, (do not just list features). Include this list in the main copy to break up the text and create variety.

Step 4: Use testimonial boxes

Gather testimonials for your product. You can do this by offering the product for free to a number of people, in return for their feedback. Then put these testimonials in colored boxes, and sprinkle them in over the body of the text. Testimonials are very powerful and lend credibility to your claims.

Step 5: At the end, slap on a guarantee

People love guarantees, and they have been shown to increase the number of sales. The best ones are 60 or 90-day money back guarantees.

Step 6: Create urgency and a call to action

This should also come toward the end. Tell the reader you only have 100 copies left of your book, or whatever. You must include something that compels the reader to buy now, not next week.

Step 7: Include FREE bonuses

Everyone loves getting more than what they paid for. Include at least 2 or 3 bonuses at the end, and make sure they are valuable things that somebody would normally pay money for.

That's it! Make sure you reread the letter, get feedback, and check all grammar and spelling. Writing a good sales letter is a skill and your first few attempts might not produce the best results. Keep improving your sales letter, and test different versions to see if you can improve the response rate (this is called split-testing). And finally, read lots of sales letters written by other people. Save the ones that are so good they got you to buy. The best way to learn is to dissect what the pros are doing.

How To Write Sales Letter

If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use copywriting software. However it gets done, a winning sales letter follows a system. One such system follows in the form of this template.

1) The headline. Before you write this, ask yourself this question: what is the benefit to the purchaser of your product or service? Many may come to mind; you must think about each of these and incorporate the largest of these into your title. Phrase your title in the form of a question, as follows:

* Would you like to ...?

* Who else would like to ...?

* How would you like to ...?

These are just a few possibilities for your headline, you can surely think of other questions to lead it off.

2. The opening line. The opening line should be an answer to the question posed by your headline. Offer a solution to the reader. Put it in terms like: "If you would like to know more about ... then this is likely the most crucial information you will ever read." That ellipsis there? This is where you will list the biggest benefit of your product.

3. Mention your product or service by name and convey some general information on what they can expect from your product.

4. Write down all of the benefits of your product in the form of complete sentences. Invite your reader to imagine the benefits of your product as they would apply to them.

5. Now get into specifics. Make a bulleted list of the features and benefits of your product.

6. Make an offer to the reader. Tell them what sort of price a product as high quality of yours could demand. Make the case that you are charging less because you are genuinely interested in sharing the fruits of your labor with others and know how many people have a need for exactly what you have to offer.

7. Offer bonuses. You should offer, at the very least, one bonus. Be sure to list the benefits of each bonus listed to your readers. Make summary of the total value of the bonuses following this.

8. Testimonials. Use testimonials from people who have actually used your product and have found it useful; include their names and locations.

9. Write your guarantee/refund policy. This makes your potential customers feel that they are in control of the transaction. Tell your readers what your refund policy is. Check with your payment provider what they support in terms of refunds and go from there.

10. Call for action. Your purchase button should go right here so that your reader can make a purchase right then and there.

11. That's it! Edit your letter using Dreamweaver or whichever WYSIWYG editor you prefer and upload it to your website.

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Both Thomas Oki & Kevin Sinclair are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Thomas Oki has sinced written about articles on various topics from Sales letter. Tom Oki is co-founder and editor of a premier website that provides reviews of. Thomas Oki's top article generates over 1900 views. to your Favourites.

Kevin Sinclair has sinced written about articles on various topics from self improvement and motivation, Personal Development Plan and Ezines And Newsletters. Kevin Sinclair is the publisher and editor of , a site that provides information and articles on how to succeed in your own home or small business.. Kevin Sinclair's top article generates over 450000 views. to your Favourites.

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