I think you'll agree, we all secretly want to have our own book or e-book. In today's society, having your own book means prestige, added income, and appeal that makes getting the nicer things in life that much simpler.
You may think that writing a book is well beyond your capability, even though you have dreampt about seeing your name in print in the past
Imagine overseeing large orders being filled as your market races to place new orders for your highly successful book.
Perhaps you are looking to escape your suffocating job by quickly building another source of income?
It could be that you already have a great career, but really want to move up within your organization or business, and for that, you need to do something different to set yourself aside from the crowd.
Maybe you already sell products or operate your own business or operate a profession such as a lawyer, chiropractor, real estate agent or accountant - writing a book will become your tool to generate leads and a buzz around your business.
Get the idea, here are 7 reasons for you to write a book right now.
1. Generate revenue. Regardless of whether you take the traditional publishing route or choose to self-publish your own book - you can earn extra income, sometimes SUBSTANTIAL extra income by marketing your own books.
2. Lead Generation. If you operate your own business or rely on leads converting into sales for your living, then writing your own book can make a fantastic difference to your take home pay.
3. Branding. As your market gets more cluttered, getting your message out becomes tougher and tougher. Launching your own books, e-books, courses, or reports is a terrific way to build up your perception in the marketplace.
4. Seting A Solid Foundation. Everyone who operates their own business knows that marketing your own products gives you more control, more leverage and more profit in the end. Information-based products such as books, e-books, and reports set your foundation for a real, high-value business.
5. Massive Publicity. Some of the biggest names in the world understand the power that writing a book can give you in terms of publicity. Books not only allow for reviews, exposure, opinions, interviews and other formal publicity, they also can be the launchpad for a social networking, word-of-mouth campaign that can truly become viral saving you hundreds of thousands on publicity.
6. Highly profitable. In the case of self-publishing, publishing digital e-books, downloadable information products, 95% of the price is retained in profits which goes directly to you. A terrific no-charge, e-book writing formula is available here: http://www.infoproductcreator.com/ebook/
7. Attract Positive Activity. Its difficult to explain, but when you have your own book e-book, report or course available to the public - it can take on a life of its own attracting experts, partnerships, synergies, co-marketing offers beyond anything you may have considered.
It suprises me how most people underestimate the power that writing your own book can bring to their lives.
What's more, it is astonishingly simple and fast to put together your own book, e-book, report or course to market to your audience.
Thousands have succeeded in writing their own self-published book in as little as a few weeks when they understand the basics of what their market wants and how to outline and organize their writing - and even more amazing....the ones who succeed the most are those that have the least writing experience.
If you are looking for a highly profitable alternative revenue stream, a home-run hitting marketing tool and publicity tool, or just would like to finally live your dream of seeing your name in print - then its time to break through the untruths and get working on writing your own book.
How To Write Your Book
Most people don't care as much 'why you wrote the book' as they do about how your book can help them. Here's a refreshing twist to the old boring book introduction. Write your next book introduction as a sales tool. Include all the same elements but add benefits that engage your reader.
Think about it; people want to know most how your book will help them, teach them and inspire them. Continue to hook your potential readers with a sizzling title and back cover. Now take the next step to seal the sale with your book introduction. Write it as a short note to your readers engaging them with the benefits they will receive. To write your book introduction as a sizzling sales tool, it must include the following:
1.Hook. Use the same element journalist and professional writers use, the hook. Develop your hook from a shocking fact, statistic or relevant quote. Even better, solve your audience's top challenge. Answer their top question, "Why should I buy your book?" Make your opening statements short but enticing.
2.Connection. Seek to connect with your audience in your introduction. Describe your audience's challenge. Describe where they are now and why they haven't succeeded yet. Mention why you wrote the book. End the paragraph with a general statement about how your book will benefit them (thesis statement).
3.Benefits. In the following paragraphs, keep answering the foremost question in your potential readers' mind, "Why should I buy your book?" Continue to engage them with the overall benefits of increased communication, good fortune, finances or health. Sprinkle in some specific benefits. For example, an author friend of mine writes in, "'Article Speedway' Discover how to write short easy articles fast and put your internet marketing in the fast lane to sales."
4.Format. Every good non-fiction book should display a format to give the audience an idea of what to expect inside. The table of contents offer a general format and direction. In your book introduction include what features will help your audience in each chapter. For example, most chapter formats include a hook, thesis followed by how tos, tips, engagement tools, story then summary.
5.Invitation. Summarize with 1-2 sentences. Include an enthusiastic invitation to read the book. For example, one of my favorite authors invites her readers into the text with a warm, "Come journey with me through the principles of coaching."
If you don't use the above principles, you may never enjoy the level of sales your book deserves. On the other hand, write a sizzling introduction with the hook, the connection, the benefits, the format, the invitation and fill your readers with expectation of what your book can do for them. Get this right and expect them to pull out their card, swipe and purchase your book on the spot. Now go ahead sizzle your introduction and sell more books than you could ask, dream or think.
Both Jeff Smith & Earma Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeff Smith has sinced written about articles on various topics from Web Development, Vitamin D Deficiency Symptoms and Stress Management. Breakthrough System for Writing Your Own Book, e-book, reports, courses or other information products that sell like wildfire. Claim Your No-Cost, 7-Part e-Course Now By Visiting:. Jeff Smith's top article generates over 49500 views. to your Favourites.
Earma Brown has sinced written about articles on various topics from Writing, Marketing and Writing. Earma Brown, 12 year author and business ownerhelps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe." Send any email to. Earma Brown's top article generates over 165000 views. to your Favourites.
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