Think of an expert writing an e-book in their field. A specialist delivering a lecture using software such as NetMeeting. A film maker developing a documentary showcasing her skill, then putting it on Youtube. A teacher delivering lessons through an e-course.



They are all infopreneuring their way to a healthy income. And they are doing it by tapping into the incredible reach and low cost methods offered to us all by the explosive growth of the Internet.

If you would like to get started on your infopreneuring voyage, you'll have to follow a simple step by step process.

1. Search your knowledge-base. Before infopreneuring, think about what you can share, teach or explain to your audience. It would preferably be something you know well, are an expert at, or can become one quickly.

2. Think about your audience. Far too many infopreneuring failures happen because the infopreneur got caught up in what s/he wants over what the audience does. Remember - in infopreneuring, your market is king (or queen!)

3. Choose a format. Infopreneuring involves writing, speaking, drawing, recording, meeting - or any combination of these methods of sharing information with your market. Pick the one best suited for your needs and skills.

4. Draw up a plan. Infopreneuring won't just happen. You need to devise a plan of action, develop a strategy to follow. You wouldn't start a journey without a roadmap - so don't start being an infopreneur before you've made a plan.

5. Take massive action. Infopreneurs are entrepreneurs. And entrepreneurs are, above all else, massive action-takers. Positive thinkers. Firm believers. You should be the same. The one differentiator is that your 'product' is your information - and that's why what you do is called infopreneuring.

6. Educate yourself. Do it continuously. Infopreneuring is new. It will twist and turn in many exciting ways. You want to be ahead of the curve, not behind the crowds. And that means studying the specialty. Keeping abreast of developments. Expanding your knowledge.

Infopreneuring is fun, even if it isn't easy. Infopreneuring is simple, even if it isn't effortless. Infopreneuring is profitable, though you won't get rich in your first week.

Enjoy the journey, and look forward to arriving at the destination.