In my last article (part 3) I shared the second step with you concerning the secrets to Internet Marketing. Below I'm going to list off the third step of my system that I learned from that guru and from my own testing.



3. Working with information based products

What exactly is an information product? What is the definition of an info product? An information product is basically anything that is read, viewed on video, listened to on cd, tape, etc. And information products always teach you how to do something that will make your life better or more enjoyable. Information products usually teach you how to avoid pain or how to gain pleasure.

The most common information products are books, manuals, reports, newsletters, or instructional courses. You're just minutes away from finding out why these are the most profitable and exactly how these products are going to put serious cash in you pocket! These types of info-products are a perfect marriage with the internet. Information products are hands down the highest profit, least hassle, easiest way to make money with your computer at home.

Now don't forget that this whole system is based on mixing the right types of ads with the right types of products, but most important is to make sure you target the right niche. This is why you want to actually custom fit your products to the exact audience or niche you'll be marketing them to. If my niche market is guitar players, then I may want to create and sell a video on new improved guitar playing techniques. But I definitely don't want to try to sell them a video that has anything to do with drums, bass, piano, or vocals.

An even worse idea would be to try to sell them a video that reviews and rates stereo equipment or shows them how to improve a surround sound system. Guitar players are not that much more likely to be interested in stereo equipment than a broad mass audience. Your main goal is to closely match a product with a niche. And get the product to match its audience as close as humanly possible. The closer you match the two, the more money you'll end up making.

In some cases matching a product to a market is as simple as changing the title of the product. For instance, I know of a guy who wrote and marketed a book on dieting. Well, of course you'd figure a book on dieting would surely be only marketed to the masses and the broad audience. But this guy was smart and knew that even if a product looked like it was created for a niche that was good enough. What do I mean? Well, this guy took his book and started re-naming it and re-labeling it to hit different niches. For instance, he came up with all of the following types of names for his book: Dieting for Teachers, Dieting From Your Cubicle, The Office Diet, Dieting for Airline Pilots, The Athletes Diet, The Ultimate Diet for Computer Programmers, etc., etc., etc.,

He came up with bunches of different titles for the same book. The contents of each book were mostly the same. He would find out some of the terminology the people in those different professions listed above use in work related conversation and make minor changes that made the book sound like it was custom written for that niche. For example if he wanted to sell the book to truckers, he'd re-name it "Dieting for Truckers", and then he'd hang out at a truck stop for an hour to listen and learn how to speak like a trucker. He could then make slight changes to the book that made it very appealing to truckers. After learning to talk like a trucker, he could even write his ad copy to sound like a fellow truck driver was talking to them. So truckers would read his sales pitch and say to themselves "Gee this guy is one of us. Sure, I'll buy a copy of his book since it's from a fellow truck driver." But was the diet itself really any different in each of these books? No! He just changed a few words here and there and bam! A new product was born every time he made those few little changes. For instance, he might open up in the introduction of his book saying something like this: "As an airline pilot, I realize you do a lot more sitting than the average guy or gal. That's why I've put together a diet designed to help all the airline pilots out there stay in great shape!"

Then in the book that he re-named: "The Ultimate Diet for Computer Programmers", he simply changed the name of the profession. "As a computer programmer, I realize you do a lot more sitting than the average guy or gal. That is why I've put together a diet designed to help all the computer programmers out there stay in great shape!"

So the bottom line is this: After I show you how to create your own information product, you should always ask yourself if there's another niche you could easily re-name your product for. If the answer is yes, then you're going to find out how exciting things get when you begin to mix the power of multiplication with your new income.