Finding products to sell online that you enjoy working



at and that attract an ongoing stream of "hungry"

buyers is THE most important success factor to doing

business - period!

For those of you that want to create their own info products,

it's even more important since you will be investing time,

energy and your emotions into your products.

Thousands of subscribers to my "Online Marketing Success

Secrets Revealed"

Newsletter,

experts and aspiring info product creators struggle with the

same 6 questions...

Do these questions keep you awake at night?

1. What do I like doing enough that I would spend a few

weeks developing a product, and years marketing and

supporting them?

2. How do I know if ENOUGH people will purchase my product

to achieve my goals?

3. Will people pay for my knowledge - even if I'm not an

expert?

4. How do I test for demand BEFORE I spend weeks or months

developing my products?

5. Do I have to write a 150-page book to make money?

6. What topics sell - it seems like only "Making Money"

type products are selling.

Listen - you are NOT the first to wonder about these

questions.

In fact, your success depends on getting PAST these doubts

- so let's take each one and work through them - OK?

1. DO I HAVE TO REALLY LOVE MY TOPIC?

Two answers to this question - you CAN develop a winning

product about a subject that you are not completely

passionate about.

Professional writers do it all the time.

Here's the catch.

A great deal of your success marketing info products online

will depend on MORE than just selling 1 product. It will

depend on...

a) your ability to market additional products - yours and

others.

b) Your ability to create great publicity campaigns,

partnerships, follow up sales campaigns, loyalty with your

readers

c) Your ability to support and ADD-VALUE to your

prospective and

existing customers

d) Your ability to gain MOMENTUM in your business by

tapping into your customer base and continuing to provide

them high-value, back-end products

Are you seeing it?

Yes, you can develop an article, book, booklet, ebook or

whatever info product you favor about a topic you are less than

thrilled about - BUT...

You MUST be willing to live with that market for years to come!

For that reason alone, it's worth finding a market and

subject that both interests you AND has great potential.

Here's a real-world example.

Just over 1.5 years ago I developed my own ebook aimed at

empowering product developers with proven ways to tap into

a flood of market demand, test their ideas and quickly

generate products that sell like wildfire.

The original ebook - "The Ultimate Information

Entrepreneur's Success Package"

took me 4 weeks to develop - start to finish.

Not bad.

It's because I knew my topic so well that I was able to

produce a 110 page ebook and accompanying interviews within

weeks.

Since that time I have written well over 60 articles,

published a regular ezine, updated my product 3 times,

written several special reports, created hard-hitting

websites, press releases, ads and added hundreds of pages

of content to my websites.

All of that is not including more than 40 interviews, reviews,

publicity events and other projects I've been involved in -

ALL ON THE SAME TOPIC.

Add to that hundreds of hours of email and phone conversations

with joint venture and affiliate partners who sell my product

for me each and every week.

Now - all of this activity has put tens of thousands into my

hands, from this one single book, not to mention other products

I sell.

POINT IS: Marketing The Product You Create Will Mean Living With

Your Product Each and Every Day As You Build Your Business. You

Can Make A Fortune, But It Takes Some Effort Each and Every Day.

You MUST Be Passionate Enough about Your Topic to Stay Motivated

and Focused - That's the Secret to Building Your Own Info product

Empire Online.

2. HOW DO YOU ESTIMATE DEMAND FOR YOUR INFOPRODUCT IDEA

now we're into the details that will skyrocket you into

the top 5% of info product developers online - that will set you

aside from 95% of others who do NOT consider demand for their

topic.

Just for sake of argument - I'm going to use an example of a

hobby that some of you may have model airplanes. You know,

those little scale airplanes that get so many hobbyists out

of bed at ungodly times of the morning - addicting to the smell

of Naphtha gas.

Here's a few ways you can estimate demand for your

proposed market...

a) Use online tools to seek out demand. The three best

tools (and they are completely free) to use are:

- Overture keyword search tool:

A search for model airplanes brings up some interesting

information -

- Over 55,000 searches on this topic in less than 1-month

(Not Bad!)

- Second most searched topic RELATED to model airplanes is

Model Airplane News - OK, so people want information.

- Several search categories include searches done on various

products, evidence that this market is willing to spend

money.

b) Now if you had a tool such as Adword Analyzer --

Then you would see that the supply of websites that come up

when searching for model airplanes is quite small - relative

to other keyword searches.

In addition, with this incredible tool, you would see that

there are very few current Google Adwords or Overture

campaigns being purchased. What's that mean?

It means that you can use one or both of these tools to generate

almost INSTANT high-quality traffic to your site for a fraction

of what most other high-demand keywords would cost.

All good signs that point to a strong market demand for your

hobby and area of product interest.

c) A third method you can use is to seek out what is already

selling. A great way to do that is to look top

movers op sellers in various market niches.

This will tell you ALLOT about what people are spending money

on right now!

3. WHAT WILL PEOPLE PAY ME FOR?

Now that you have picked a niche market and an area of focus, you

need to find out what people want BADLY within that niche.

Here are a few ways to find out...

a) Search google for "model airplane discussion forums". You are

looking for active and reasonably good quality forums to TAP INTO

ongoing discussions - this will offer you a goldmine of information

on what people are looking for.

In a 5-minute search, here's what I found --

You will find TONS of active discussions that will lead to product

ideas, allowing you to tap into what this market wants.

b) Get involved in Chat's - many of the sites above also run live

chat sessions periodically, another great way to find out pockets

of demand

c) Check offline - read RC Modeler magazines and books, find out

consistent topics, gaps in information or ideas that you could

expand into a different medium.

For example, a common topic is flying techniques or flight patterns.

Why not travel to your local model flying club and video tape

both flight paths and techniques used by flyers, converting them

into digital files and selling them on CD-ROM?

You get the idea.

d) Listen to your fellow model airplane buffs - find out what their

frustrations are, what their spending patterns are and what else

they are looking for, but can't find.

4. TESTING FOR DEMAND

Here are 3 quick methods of testing for demand - BEFORE you spend

days, weeks or months on creating your info product.

a) Surveys - using a free trial

you can find out whether your target market seems as passionate

about your idea as you are. NOTE: Be sure to ask them IF and

HOW MUCH they would be willing to cough up to get answers to

their questions.

b) Special Report - Use this often overlooked technique to put

together a few pages (from 5-20 pages) that you can either give

away or sell for a low price to test the popularity of your

idea. You WILL need to market this report, so it will take

some time BUT, it's a great way to setup your marketing channels

ahead of time, preparing them for your full product which comes

later.

The best resource I've come across on writing Income-Generating

Special Reports is "The Special Report Bible" - you will be

amazed at what you can put together in a matter of hours or

days.

ANOTHER IDEA is to run an interview or teleseminar on your

topic with a topic expert. Judge the popularity of the call

can mean you will roll out new products later.

An example of this strategy is Yanik Silver's recent Public

Domain Riches teleseminar

which turned

out to be such a hit that he quickly put together a $1,000+

personal coaching course on the same topic.

c) Articles - Write articles on your topic directly addressing

the same desire you hope to fill with your full product. Submit

your article to the various article directories on Yahoo and

many others out there. Request a courtesy notification from

publishers who publish your article so that you get a feel for

how popular the article proves to be. Of course, you should

also have a link to either a website or autoresponder email

address at the end of your article. Clicks on your link

following the article will also give you a sense of how popular

the topic is.

What should you expect?

You don't need to have HUGE numbers, a few publications and approx

a 1% clickthrough on any published articles tells you there is

enough response to continue - or at least do additional testing.

5. Ebook AND WHAT ELSE?

If you haven't asked the question - WHAT ELSE and you are

considering writing a typical book or ebook then you may be

missing out on product opportunities that will both make

you more money AND take far less time to create.

Here are just a few formats that many successful info product

developers use today...

- Audio files (teleseminar, interviews, commentary)

- Special Reports (5-20 page treatments)

- Videos (It's easier than you think)

- Software (Software applications or scripts can be developed

by starving professionals on Elance or Scriptlance

for far less than you might imagine.

- Physical booklets or courses/binders

- Bundled products

6. THE INTERNET MARKETING MARKET FALLACY

it has to be the biggest un-truth floating around the internet.

Contrary to what most people say, developing products targeted

only at the internet marketing crowd is NOT the only OR the

most lucrative market out there.

It IS the most competitive - so that's why you tend to see

products everywhere, leading most people to believe those is

the only products selling.

In fact, there are products selling in many niches including...

- health and wellness

- hobbies (models, crafts, collectors, music, sports, etc...)

- relationships

- parenting

- career and business

- business opportunities (ie. home business)

- technology

- pets

- and many, many others

Each week I continue to be AMAZED at the incredible opportunities

out there in niche markets - our society is more information

hungry than ever.

Don't make the common mistake of ignoring a market you are

interested in because you don't THINK products will sell.

Instead, test and find out what products will sell

to a given market.

With those obstacles out of your way - NOTHING stands in the way

of you creating that lifestyle you've always wanted by creating

and marketing information products.