You have made the decision to sell your healthcare information technology company. Maybe it was because your prospects are selecting the inferior product but superior safety of your brand name competitor. It could be that one of the industry giants recently acquired one of your small but worthy competitors and has removed the risk component of a buyer's decision. You may think that you have a limited window of opportunity for your technology and you should sell it while it still enjoys a competitive advantage.
These are all good reasons to set your business sale process in motion. A critical element here is time. Good technology not achieving meaningful market penetration is vulnerable to competition. Given this scenario, the more rapidly you can get your acquisition opportunity in front of the viable buyers, the better your chance for more favorable sale terms and conditions.
All systems go, right? But wait. We have a major proposal out to that 30 hospital chain and when we get that deal our sale price will sky rocket. So we are just going to wait for that deal to close and then put our company up for sale.
Let me give you a gem here. We will call it the Moving Sales Pipeline Theorem. It states the sales pipeline always moves to the right. This is based on over 20 years in technology sales and sales management experience and many years of selling companies with sales pipelines. The sales either take much longer than projected or do not materialize at all.
Given this, the time critical nature of your pending business sale, and your desire to ring the bell from your 30 hospital chain deal, what do you do?
You engage a great M&A firm that specializes in Healthcare Information Technology companies (I know of one if you are interested) to sell your business. Let them focus on selling your business and you focus on running your business and closing that big sale. Get several buyers interested and negotiate for your best deal. There will be a lot of give and take here. At the right moment, as a counter to one of the buyer's points, you ask for a 6-month window post acquisition to close that deal. You then ask, for example, for an earn out incentive of 50% of the contracted first year revenues of the hospital deal as ?additional transaction value? payable 30 days after the one year purchase anniversary date.
There are lots of moving parts here so let me elaborate. The first element is you do not delay your business sale process. We already established that it was time critical. Secondly, I very carefully chose the language ?additional transaction value?. We want to make sure that this payment is not confused with ordinary income at double the long term capital gains tax rate. Third, you have a way better chance of closing the big hospital chain as a division of G. E. Healthcare, for example, than as XYZ Diagnostic Software, Inc. Finally, what a great way to kick off a relationship than a big collaborative sales win that makes the buyer look really smart. Your earn out check will be the most enjoyable payment they can make.
I Want To Sell My Business
If your business is a success, you probably had to pour most of your time, energy and money into it for what may seem like forever. You may see your company as an extension of yourself and it may be hard to even imagine life without it. In some cases, your entire family may have depended on the business, discussed it endlessly around the dinner table and practically made it into another family member.
On the other hand, your business may have only been marginally successful. It's something you can't wait to sell and get rid of. Or, perhaps you entered into the business with the idea that it would only be a short-term opportunity and that you'd sell it whenever you got a decent offer.
Whatever your situation, selling your business will be one of the most important things you'll do as a business owner. Unlike virtually every other business decision you have made over the years, you'll only do this once. You get a single chance to put a price tag on possibly years and years of effort. Once you sign the business sale documents, it's over.
So, now the question is: Is now the right time to sell your business for maximum profit>?
3 Timing Factors That Will Affect How Much You Will Make from Selling Your Business
1. The Economy - What's going on with the economy?
Is the economy growing? Is it kind of hanging in there? Are we in recession? If it's a growing economy, that's great news for you if you want to sell your business for the maximum price. If there's a recession, then I strongly suggest waiting if you can. I'm not saying you can't sell your business for the maximum price during an economic downturn, but it's much more difficult. So you need to be aware of what's going on in the macro, in the wider world.
2. Your Industry -- What's going on in your industry sector?
Just like the economy, if your industry's outlook is growing strong, then now is the best time for you to sell your business for the maximum price. Once your industry matures, the longer you wait to sell your business, the less money you will make from the sale.
When keeping an eye on the industry, you must also look for warning signs, alarm bells and problems in the brewing stage. This includes talks about introducing new legislation either now or later that can affect your business and your exit strategy.
3. Your Business - What's going on with your business?
Before you decide to sell your business you must ask yourself: Is the business growing, each year? Are you growing in turnover? Are you growing in profit? Is that going to continue? If you've got historic growth and the growth is continuing, then you have a wonderful business selling opportunity.
If your business is static or even worse stagnating, going backwards, and struggling to break even then you need to be aware of these facts. It doesn't mean you can't sell, but the preparation is probably even more critical because you need to sell and you need to create a good story why you're selling.
Hitting the Jackpot - When is the Ideal Time to Sell Your Business?
Obviously, the perfect time to sell your business for maximum profit is when the economy, your industry and your business are all growing at the same time. When you're prepared and ready to sell, then you can control that process and wait for all three to coincide.
When you're not prepared and when you possess a victim mentality then you sell because you have to sell. All three timing factors will not be in place, and you will not sell for a maximum price, unless you get really lucky.
So, how are you going to start preparing to sell your business?
Both Dave Kauppi & Harvey Zemmel Zemmel are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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