The main aim of any Internet marketer, after setting up a website geared to his niche market is to attract targeted traffic to that site. There are several effective ways to do this, of which one of the easiest is through article writing. This is a very powerful method and has several benefits. By providing content related to your business through short articles, you can ensure that there is a consistent flow of traffic to your website, while also enjoying high rankings with the search engines.

Let's take a look at some of the specific benefits you can expect through article writing:

* Writing articles brings you free, targeted traffic that is likely to convert to sales and profits.

* Articles, written focused on your niche market will generate unlimited traffic especially when you submit them to article directories, ezine publishers, etc. This exposes your articles to millions of readers who can be directed to your website through your link to buy your products.

* Articles are excellent for list building, which is essential for any online business. By maintaining an ever-growing list, you ensure that you always have people to market to.

* When you write articles, you establish yourself as a trust worthy and credible expert. People turn to you for authentic information and are more likely to buy what you recommend.

* Articles help you build a reputation with your niche market. This helps to build you as a brand.

* By building your credibility, you attract joint venture partners and can expand your business.

To get the best benefits from article writing, it is important to write your articles in the right way so that they are effective in their purpose. Here are some tips to get the best out of your article writing:

* Your articles must be focused to your target audience to bring you the kind of traffic you want.

* Your article must start with an attention grabbing title because it is this that tempts your reader to continue to read.

* Preferably, use your primary keywords in the article so that it comes up in the search results of your target audience.

* Your article title must convey some kind of benefit to the reader.

* A brief introduction to the subject, bulleted points, subheadings where relevant and a concluding paragraph make for an interesting article. It is always best to conclude the article with a call to action from your reader.

* The most important part of your article is the resource box at the end where you provide your contact information; asking your reader to click your link to know more, phone you, etc.

Remember, you can post your articles with your resource box on your website, your blog and permit others to publish it on their websites, blogs or newsletters so long as they keep your live links and resource box intact.