Before Armand shared this with me I had been unable to reaped any financial reward from the large quantity of information I had gathered from various mentors online. This advice helped to completely change my financial future.



In less then eight weeks I was able to generate $111,000 in revenue from one project based on what this piece of advice taught me.

This is what Armand told me -

I had this great idea of packaging all of these new products and service ideas together. I was really excited to show Armand my thoughts about it when we sat down for lunch one day.

During lunch, my excitement continued as I opened up my laptop and started up my Mind Mapping software and started showing him all of my new ideas.

He said, "Stop right there." He grabbed my mouse and closed my Mind Mapping software.

He said, "Stu, it doesn't matter how many ideas you generate, you're only going to make money on the ones that are implemented. Focus on the implementation." Write that down - focus on the implementation.

People aren't going to buy just an idea. They are more likely to buy something they can see, feel, hear or experience. If you are only thinking about the money, that won't help either because it is the finished idea that will bring the sales, not just the idea.

A great example of this was when John Reese launched Traffic Secrets. He sent physical copies to a targeted list of high-level affiliates well in advance. Why did he send them physical copies? Because when people see your ideas in a finished form, they clearly see the value that it provides versus trying to describe it to them.

You only make money when you have a finished product. So focusing on the implementation is absolutely crucial for everybody who is reading this article because until you complete that idea, you can't make any money.

Armand showed me an example of this during that same lunch. He took my laptop and brought up several of his websites that he had products for sale on. Then he turned to me and said, "Now I want to buy a product from you. Where do I go to get it?"

I was dumbfounded. Why? Because I didn't have my product completed, and/or products that I did have complete, I didn't have up for sale. I didn't have a sales letter up, I didn't have a way that people could opt-in to find out new information, I didn't have an auto responder series set up, I didn't have my shopping cart set up, I didn't have anything set up where people could buy from me.

That was a complete eye opener because I learned in that instant that it doesn't matter how many ideas you have, you only make money on the sale of the finished idea.

Hopefully now you are thinking about how you can get your products/services out to your costumer base!

Your business won't grow or make any money from ideas. Even if it is the greatest idea in the world, until it is implemented no money can be made!