Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their



traditional paper Yellow Pages. It takes too much time and effort these days to open the Paper directory

and search and search alphabetically for the business you would like to find.

Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be

seeking a business but information. When they search online they may end up finding area seo content within

a page full of information that they are searching for and end up using or contacting the business because

it is where they located their pertinent area seo information.

Out comes the search engine philosophy of Localized Area SEO. A potential customer opens his or her

favorite search engine and types in their city, state county or zip and the business type or information

they are searching for. Based on this it is important to see how a company must be optimized for their

local seo area. If they are not listed in the search engines on the first page and are not marketed for

their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher

online. Regardless of the business type model it has become required to be found online when someone is

searching.

There are also at least two types of possible searches and results being found online these days. The

customer is either looking for a localized search based on location or a general search based on web search.

In an area seo perspective both of these are equally important. For customers searching for businesses

online Localized search becomes important to be listed with directories for local businesses. When a

customer searches for information based on a local area seo search web search localization becomes the key

target. When customers for instance in Palm Coast Florida seek to find a local Seo professional so they can

meet and communicate their desires in person, they would type in . The same obviously applies to all locals in the nearby area such as . Since geographically these areas Palm Coast and Daytona are

fairly close, a marketing professional would chose to target both of them equally. A localized customer in

search of an seo company would not type Florida SEO and the market is too general and would include results

they would not be interested in.

For an SEO professional although it may be a national market that they strive to achieve it is equally

important to be listed in their localized search so that potential local customers will be able to locate

their products and know they are locally listed.

In part two of Local Area SEO we will discuss the importance of understanding the customers target market

to achieve best results for .