It is the communication that occurs in an organization from peer to the managerial level and has formal tone included in it. It can be the feedback of the employee towards the manager about some specific report or task.
Downward communication :
The communication that takes place from the upper echelon that is from manager towards its employees and can be in the shape of some orders and instructions that are required to be followed.
Dydic Communication :
More friendly and informal communication that occurs between the peers of same organization. It takes place as exchanging ideas amongst each other being the subordinate of that organization.
Principles of communication :
Communication is based upon following seven principles,
These are known as 7 C's of communication.
1-Conciseness: It should be notified that the message should be concise in nature so that it will be easy to catch the readers? attention.
2-Concreteness: Message should be concrete as having all the meanings conveyed in it but should be shorter in length.
3-Clarity: It must give appropriate and explicit meaning that would not diversify and confuse the reader at any instance. By placing prominence and consequences with all the facts and figures.
4-Completeness: Also it is important that the message must have complete meaning that will providing the sufficient information to its reader.
5-Courtesy: Another important feature is that the sender must be emphasizing on the courteous tone and must give some compliments and benefits to its readers.
6-Correctness: The message conveyed must be checked for correctness and should be free from all grammatical errors
7-Consideration: There must be proper consideration in the message and it should emphasize on you attitude rather than ?I? and ?we? kind of words.
Process and components of communication :
Here are following components on which communication is preceded in any organization.
1.Context : It is the theme that a message must have.
2.Sender : Sender acts as encoder from where the message is sourced.
3.Message : The purpose of context and detail information is provided in this component.
4. Medium : It is the channel from where the message is bypassed and information flows towards receiver.
5. Receiver : It acts as an encoder that understands the message, sent by the sender and where information sinks.
6. Feedback: The final phase where the sender gets its audience and readers response in form of criticism or appreciation.
Also effective communication is based upon the knowledge of the 5 W's as When, Who, Where, Why, What? which makes it more complete. This is how communication plays its role in any organization through its vital features and grooms the structure within the organization as well as externally enhancing the repute of the whole organization. By just simply improving these components and considering all the necessary elements, the end result can be a successful and a productive organization.
Importance Of Communication In Organization
It is not possible to have human relations without communication. However, good and effective communication is required not only for good human relations but also for good and successful business.
Effective communication is required at various levels and for various aspects in an organization such as -
For manager ? employee relations:
Effective communication of information and decision is an essential component for management-employee relations. The manager cannot get the work done from employees unless they are communicated effectively of what he wants to be done? He should also be sure of some basic facts such as how to communicate and what results can be expected from that communication. Most of management problems arise because of lack of effective communication. Chances of misunderstanding and misrepresentation can be minimized with proper communication system.
For motivation and employee morale:
Communication is also a basic tool for motivation, which can improve morale of the employees in an organization. Inappropriate or faulty communication among employees or between manager and his subordinates is the major cause of conflict and low morale at work. Manager should clarify to employees about what is to be done, how well are they doing and what can be done for better performance to improve their motivation. He can prepare a written statement, clearly outlining the relationship between company objectives and personal objectives and integrating the interest of the two.
For increase productivity:
With effective communication, you can maintain a good human relation in the organization and by encouraging ideas or suggestions from employees or workers and implementing them whenever possible, you can also increase production at low cost.
For employees:
It is through the communication that employees submit their work reports, comments, grievances and suggestions to their seniors or management. Organization should have effective and speedy communication policy and procedures to avoid delays, misunderstandings, confusion or distortions of facts and to establish harmony among all the concerned people and departments.
Importance of written communication:
Communication may be made through oral or written. In oral communication, listeners can make out what speakers is trying to say, but in written communication, text matter in the message is a reflection of your thinking. So, written communication or message should be clear, purposeful and concise with correct words, to avoid any misinterpretation of your message. Written communications provides a permanent record for future use and it also gives an opportunity to employees to put up their comments or suggestions in writing.
So, effective communication is very important for successful working of an organization.
Business writing software can be used for writing effective business communications. Some of the software programs also have text enrichment feature, which can enrich your text without changing the meaning of the sentence and enhance the simple sentence into more professional and sophisticated one. These software programs can checks and corrects English grammar, spellings, enrich text with adjectives & adverbs, suggest context related synonym for repeated words. For more information on business writing software for business communication, please visit
Both William King & Stephen Thomson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
William King has sinced written about articles on various topics from Brand Name, Jewelry and Real Estate. William King is the director of ?> UK Wholesale Suppliers & Drop Shipping Wholesalers Directory ,. William King's top article generates over 4400 views. to your Favourites.
Stephen Thomson has sinced written about articles on various topics from Cure Anxiety, Shopping and Marketing and Communications. Author is a freelance writer.For details on softwares to enrich your business writing or creative writing, please visit. Stephen Thomson's top article generates over 6600 views. to your Favourites.
Buy Kirby Vacuum Cleaner Take time to do your research, the same way you would for any major purchase and buying a vacuum cleaner wont be difficult