Link popularity is the measure of the quantity and quality of other websites that link to a specific site on the Internet. Link popularity plays an important role in the visibility of a web site among the top of the search results, in some instances search engines require at least one link coming to your website otherwise it will drop it from their search index, which demonstrates the importance of link popularity.



It is a general belief amongst the search engines that if websites are linking to yours then your site must be a winner and as a result it deserves a boost in the rankings and when you think about it this does make sense as people will only link to sites that are good. Link popularity is basically a general representation of the total number of web pages that are linking to your site.

When you are acquiring the links to your website you need to be aware that in order for people to find these links they should be placed on good quality websites that are used by a variety of customers. This is due to the fact that when search engines are looking at the links to your site they aren't just concentrating on the amount of links that go back to your website but more so on the quality and context of these links; everything such as this needs to be taken into account. So why is link popularity so important?

Link popularity, along with keywords and search engine optimisation is important because it is a major factor used by search engines in determining where your site should be positioned within the search engine results pages. So if your website has a lot of inbound links it will more than likely be positioned higher than a similar site that has fewer links.

Increasing the number of links to your web site can improve your search engine rankings. And not only will you rank better in search engines, but links from other web sites can mean more traffic to your site.

In order to rank your website according to link popularity; search engines such as Google use a special link analysis system to rank web pages, so if your website has a good reputation through links then search engines such as Google will place your site higher, meaning you could soon be grabbing those top search engine results places.

Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. It also helps if the site that your link is placed on is relevant to the products or services that you have on offer. So if your website is all about mobile phones than you want to get links to your site placed on websites that are based around technology and communication as people are more likely to click the link as it is within the area they were searching for.