Sales Marketing


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Increase Landing Page Conversion Rate

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Sales conversion is a crucial part of any marketing campaign. You might be able to generate hundreds and hundreds of leads, but if you can't convert them into customers or subscribers, then you will ultimately have done nothing other than perhaps wasted money to generate the leads in the first place.

Before you send an email to your list, always make sure you have checked it with a spam rating detector. If your email cannot pass a spam check, that's a good indicator that you will end up with a low sales conversion rate. Even if your copy is excellent, you will not get good results because your email won't get through.

One good way to increase your conversion rate on your sales page is to add a picture of yourself in the top right corner. This piece of personalization will help presell your visitors by letting them know that a real person is actually selling this product, rather than some nameless entity or pen name that is used to cover up someone's identity.

Consider using low pressure sales tactics to increase your sales page conversion rate. In many niches, including self help niches, low pressure sales works far better than the normal Internet marketing routine, which can often turn off prospects. Instead, use blue fonts, realistic claims and avoid hype altogether.

Consider testing various different email subject lines to constantly improve your sent-to-opened version rate. This is critically important if you own a list. You will have to determine what does and does not work in terms of subject lines, so you can be sure that you get a good portion to read your email when you send out a product offer.

If you don't feel that you have the talent to create copy for a sales page that will convert visitors well, then don't write the actual sales page yourself. Instead, outsource that job to someone else. If you don't have $1,500 to spend, you can always contact someone over Guru, Elance, or Rentacoder who is a good writer and then refer that person to other good sales pages to use as models.

If you sell an audio product, consider taking clips from your product and giving them away for free on your sales page. These free but incomplete pieces of your entire product will entice visitors to go from being tire kickers to potential buyers. This is especially true if you use these audios to get visitors onto a mailing list.

Now take what you have learned in this lesson and begin working now.

Increase Landing Page Conversion Rate

The worst disservice you do to your online business is to not track your website conversion rate and update your site regularly. But increasing your website conversion rate works differently for different types of sites and products. Here are tips to help you increase your website conversion rate.

1. Your perceptions are different from those of your customer's about your site's appearance and their experiences. First-timers will trust your business and your website conversion rate will increase if they see a real company on your website, toll free numbers, a physical address, photos,, logos of VeriSign, Thawte, PayPal or ScanAlert etc. You should also consider using a secure site if you sell products for protection of your customers' private information. Allow customers to print a copy of invoices as proof of sale.

2. Not all customers are Internet savvy nor are they aware of your products. In order to increase your website conversion rate, you need to keep things simple. Add FAQs and "buy now" buttons. Try placing the "buy now" buttons inside colored tables. Replace paragraphs with bulleted points for features/benefits of purchasing your products/services. Removing multiple steps from the shopping cart and checkout process will assist in ease of buying and will definitely help increase your website conversion rate dramatically.

3. Your best defense against shopping cart abandonment is to convince them to buy before they get into the process. Your website conversion rate will increase if you pre-sell your product emphasizing good quality, using clear language, explain benefits using bullet points, etc. Give the cost upfront with clarity, including any bonuses that you are offering.

4. Inundating products page bores your customers. Selling too much of too many things in a page confuses them. To increase your website conversion rate, you must make your product pages clear and simple.

5. Poor site performance is deadly! You will never see an increase in your website conversion rate if you don't keep all links working. Proofread pages at least three times. Good fonts/sizes, short page lengths and easy navigation and menus really impress customers and make it easy for them to buy. Refrain from using pop-up gimmicks, as these really tend to annoy customers, especially first-time visitors to your site.

6. Keep contact forms short and simple. More than 2 pages drives customers crazy. There is no need to have them longer than one page anyway.

7. Thank customers for their purchases by email. Use this opportunity to increase your website conversion rate and to sell more products. (This works depending on several factors.) Don't forget - once a customer, always a customer, unless your site is unreliable.

8. How about adding a caption like "most popular product" with genuine statistics? Using testimonials from real people with addresses or telephone numbers is key in helping to increase your website conversion rate. List your important customers prominently.

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About Author

Both Kurt Naulaerts & Greg Cesar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kurt Naulaerts has sinced written about articles on various topics from Guide Guitar, Online Marketing and Grow Online Business. Those who succeed know that they must take action. Take the next step to learn more. Kurt Naulaerts and Niall Mullins run using a high dema. Kurt Naulaerts's top article generates over 33100 views. to your Favourites.

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