Weird, wacky, or off beat ideas should be celebrated by creative thinkers! Is your industry competitive? I know mine is! The information marketing, internet marketing and direct marketing is very competitive. For this reason, everybody is constantly trying to out do one another so their products are noticed. Being unusual can help in this area! You always notice someone who is a little unusual, and you can use this to your advantage. Once people start taking notice of you, it won't be long before a lot of people do!



Jim Edwards is an example of someone who takes this idea of being unusual and different and puts it into his everyday practice. He does things differently, is on the edge and people love it! Some people subscribe to his newsletter, I Gotta Tell You, or tune into his Friday Night Smackdown, just to see what he might say. Jim is doing something different than everyone else and it can't be duplicated which makes more and more people want to listen to him.

Because of that, it ignites all kinds of energy and excitement, and interest in what he's doing.

Creative thinkers, they prize a variety of ideas, but they're especially passionate about ideas that are new and original, and things that no one has ever thought of before.

Audio Generator and Instant Video Generator created by Armand Morin, Alex Mandossian, and Rick Raddatz is another good example.

Here are two products, two services that nobody has ever even thought of before. These guys have put it together. That kind of idea absolutely ignites them, and their imagination, and their excitement because creative thinkers celebrate the off-beat. They're trying to go where no one has gone before.

Whether it be a new product, marketing idea, an amazing headline or a new service, they will all bring a sense of excitement and enjoyment from being the one who thought of it. This isn't the only thing that results from creative thinking. Off-beat ideas also bring a financial assurance because people will pay more for different ideas that haven't been thought of before.

When you see an unique idea it catches your eye and makes your stop for a second glance, right? Well, that is exactly what will happen when you think outside of the box. It is proven that you will increase the probability of success in the marketplace if your ideas are dramatically different than your competitors. Doug Hall, founder of Eureka Ranch, proves this. Corporate 500 companies pay him $150,000 for three days of just basically brainstorming!

I had the pleasure of being trained underneath him, and saw the whole process take place.

Creative, different ideas have been proven to increase your chances of success in the marketplace by 350%. Doug Hall has been able to prove this with study after study done within the ranch.

The Harbour Business Review confirmed his study that the more dramatically different your ideas are, the higher probability of success in the marketplace. The Harbour Business Review actually found that there is a 370% higher probability that your ideas will be successful.

Creative thinkers rejoice in their off-beat ideas, partly because of the monetary rewards they receive from them. You have to ask yourself - will you be the next person in your industry to make big waves with your off-beat idea?