If the main goal of your article is to generate traffic to your site, don’t think of it as an article, think of it as a sales piece. Before writing the article, list your goals. Do you merely want to provide information and let people know you are knowledgeable in the field? Do you want to generate web traffic and entice readers to click on your links? It is imperative that you develop a goal for each article you write.



If your goal is to entice the viewer to click on your links, make sure you give them enough information in the article to pique their curiosity. Offer them more detailed information in your resource box by clicking the link.

Before writing your article, make a list of the main features of the item or service you are promoting. If you are writing about autoresponders, list the features of autoresponders. For each of these features, write how it would benefit the user. This is called a benefit. For example:

Feature - It can send out thousands of sales presentations simultaneously.

Benefit – You can earn thousands of dollars at the push of a button.

Paint a picture with your benefits. Make an emotional appeal so the viewers can actually see themselves. In the example above you can change the benefit to:

Let your autoresponder go to work earning you thousands of dollars while you take the day off and go to the beach.

Choose two or three of your strongest benefits and write them into your article. Start with the items that would be most attractive to your reader. It is not necessary to go into great detail; you will do that after they click on your link.

Lastly, it is absolutely imperative that you give your article a compelling title. Write an attention grabbing title that compels the viewer to read further. People tend to skim over the available titles when they are looking for information. Your article has to jump out at them. Your title is your advertising; it is the most important part of your article. If you write a great article and give it a boring title, no one will read it and all of your hard work will have been for nothing.

Using the techniques above, you can substantially increase the number of URL clicks your articles attain. I’m sorry, but I’ve got to go now. You see the tide is coming in and the waves are approaching my beach chair. Anyway, I can use another drink. I’ll meet you on the beach!