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A Powerful Web Site Traffic Building Method

Copyright ? 2006

When most people get their website live online they tend to

forget the most important steps to drive traffic to it.

Your site may get a few visitors to start with, but now is

the time to focus on driving more traffic to your site.

Besides having an affiliate program, which should be your

#1 traffic building method, there's one other traffic

building method you must consider- writing articles. There

are, of course, other methods such as search engines and

directories, banner advertising, links from other sites,

ezine advertising, posting to forums as an expert giving

advice, pop-up, pop-under, exit traffic etc...

I have found that these methods do not yield high enough

results to warrant the time and money spent implementing

them at this point in the process. Posting in forums is

inefficient. Sure, you will get hits, and yes some people

will grow to regard you as an expert but the time spent on

this strategy is rarely proportional to the pay-off.

I hear this advice often but for most businesses this just

isn't the best way to go. Only bother with this if find you

have free time. Banner advertising, unless highly targeted

or paid on a PPC basis, is often hit or miss.

Pop-up, exit traffic, and other traffic building methods of

the genre are worthless unless you are using it to collect

email addresses by giving away something free. Take into

account the interests and needs that the stream of traffic

has and create a page that will appeal to them so that they

will opt-in to your list. This is the only way that I have

been able to get any money out of this kind of traffic.

Even then, it wasn't as profitable as other methods and t

his is why I don't recommend it. Getting links from other

sites isn't recommended because it usually provides no way

to establish credibility. I recommend concentrating most of

your time on writing articles for several reasons:

¡è They can be permanent

¡è They can reach large, targeted audiences

¡è They have the potential to establish you as an

expert quickly

None of the other methods allow all of these qualities. To

get maximum sales by writing articles should go without

saying by now that anything you produce should be your

absolute best work. Articles, as your primary method of

building traffic, will be many of your prospects first

experience of you.

This first experience should be absolutely breath-taking.

They should be so impressed by your article, so amazed at

your knowledge, and so curious about what other problems

that you can solve for them, that they will click through

to your site.

Your articles should not be sloppy. They aren't "just

articles." Writing of articles should not be taken lightly.

After you have identified an article that pulls more sales

in regards to others you should start spreading it around

the web any way possible. To make sure that it is the

article pulling the sales and not the sales copy at the end

of the article use the same sales copy on all the articles

that you test.

When offering your articles to websites give them the

option to sign up for your affiliate program so that they

can get paid when someone clicks on the link at the bottom

of your article. This will, hopefully, motivate them to use

your article.