If he has planning to pitchfork cancer awareness into society's consciousness, Lance Armstrong has done a really good job. His rubber bracelets are ubiquitous today, an ever present awareness tool for cancer, and a fund-raising tool for cancer research.

Among cancer awareness bracelets, next to Armstrong's rubber wristbands come the breast cancer awareness bracelets. However, unlike the 'LiveStrong' rubber band bracelets, these breast cancer awareness bracelets come in different colors. The most popular color for breast cancer awareness bracelets is pink.

But why pink? There is a story behind it: Charlotte Haley, a 68-year-old woman, began making and distributing peach ribbons in the 1990s with cards that read: "The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon." Haley's daughter, sister and grandmother had breast cancer. Self magazine wanted to use Haley's ribbon but she refused saying they were too commercial. The magazine came up with another color then -- pink. Focus groups say pink is 'soothing, comforting and healing.' Soon the pink ribbon became the worldwide symbol for breast cancer, and Charlotte Haley's peach ribbon was history.

The National Breast Cancer Foundation, Inc. says that more than 211,000 women will be diagnosed with breast cancer in America in 2005. Of these 43,300 will die. One woman in eight either has or will develop breast cancer in her lifetime. In addition, 1,600 men will be diagnosed with breast cancer and 400 will die this year.

However, the breast cancer awareness bracelets can come in all colors, a rainbow of them, depending on the organization or charity selling them. These bracelets usually have some message, such as 'Support Breast Cancer Research And Education' stamped on them.

Well, the breast cancer awareness bracelets needn't be made of rubber or silicone either. The bracelets can be made of pearl, or cats eye, or metal, or any other suitable material. There are even stainless steel breast cancer awareness bracelets! The difference between them is, of course, the price. The rubber ones would sell for around $1 a piece. The metal ones would sell higher. Some pearl breast cancer awareness bracelets sell for around $30 a piece. Such bracelets serve two purposes -- they are jewelry and also spread the message of charity and breast cancer research.

The advantage with rubber breast cancer awareness bracelets, apart from the price, is that they are infinitely customizable. Yes, you can order them in any color and with any message stamped on them. You needn't take them off while washing or playing -- they are all-weather bracelets. And you don't have to worry about losing them, unlike the pearl or cats eye ones.

The rubber breast cancer awareness bracelets can be ordered in bulk or bought in packets of a dozen or so from many Web sites.