If you haven't done any Search Engine Optimization yet or you have no idea what that is, be sure to read our Martial Arts Marketing article at http://www.experiencemartialarts.com/services/marketing/martial-arts-marketing.html This is VITAL information for your school as a website doesn't do you any good if nobody can find you in the search engines!

Your website can be your ultimate salesperson. They never sleep, always say exactly what you want them to, can target customers directly, are constantly being tweaked for improvement, and best of all...they never ask for commission. So how do you make your website sell well for you?

First, make it SUPER easy for someone to submit their contact information to you. Don't hide your “Contact Us” link, make it big and bold. Offer something for free, maybe a paper you wrote about martial arts in exchange for their information. Put your phone number on your website and eliminate any barriers to them contacting you.

If you can setup an auto-responder to email them back a confirmation that you received their message and include additional information, you'll really grab their attention. Not only that, but now your email is in their inbox which they'll see for a few days and keep remembering your school. Once you get their information, you want to stay in front of them as much as possible!

Next, keep your website open, fresh and clear of clutter. There's nothing worse that visiting a website and seeing so much information that you can't figure out which way is up. Also make the navigation very clear. If someone gets lost in your site they'll quickly get frustrated and head back to Google. The big advantage here is to make the visitor's eye go where you want it to. With a clear & open website, your key offer (and the place where you collect their contact information) should stand out and really grab their attention. That's where you want them to go!

Since you're a martial arts school, one of the key things they will need is directions on how to get to your website. Rather than write down your own, give them a link to a Google Map (maps.google.com) with your address already plugged in. All they have to do is enter their address and they get a custom map right from their house! Again, you're making it easy...

And last, give them some sort of offer that makes them either fill out their contact info or print off a page on your website and bring it in. Once they have something tangible in their hands, they're more likely to stop by your school or call when they're in their car sometime. Be sure this page they print has your contact info, address and key benefits to taking your martial arts classes.