People who visit your website usually form an instant opinion about you and what your website offers. The opinion that is formed in this instantaneous way is done so subconsciously. This happens automatically, and you might wonder why. It has absolutely nothing to do with the text on your website. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

It doesn't matter either, whether the quality of the images on your website are of the highest. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. What causes the instant opinion may be a surprise to you. It's color. Your visitor's instant opinion of your website is primarily due to the color scheme which you have used.

The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' We can't help ourselves. Colors bring us these emotions and feelings whether we want them or not! Companies have known about this years. You will find they spend millions in developing the appropriate colors for their new products and marketing campaigns. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. In their business propositions, the big companies understand that the use of appropriate colors is a key element. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.

By the psychological power you could encourage your website visitors to leave your page the instant they see it. No matter what your website is about, it may simply be unsuccessful due to the colors you're using. Forget the text, it might never be read! But don't despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. This color psychology is nothing new. It's been around with us for decades. No matter who we are, emotions are conveyed to our subconscious through the use of colors.

The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. Your choice with your color selections is to send a sense belonging, trust and warmth. The last thing you would want to do is convey feelings of rejection, distrust and coolness. The following list gives an idea of the emotions associated with their respective colors:

RED

Strength, sense of power, love, danger, leadership, energy, excitement etc

ORANGE

Courage, cheerfulness, friendliness, playfulness, confidence, comfort, steadfastness etc

YELLOW

Joy, brightness, amusement, curiosity, intelligence, caution, organization etc

GREEN

Health, harmony, life, money, food, nature, healing etc

BLUE

Tranquility, acceptance, patience, trustworthiness, peace, love, stability etc

PURPLE

Nobility, royalty, dignity, luxury, ambition, wisdom, independence etc

BROWN

Nature, primitive, durability, earthiness, tribal, reliability, comfort etc

BLACK

Dramatic, power, health, style, elegance, formality, sophistication etc

WHITE

Purity, innocence, goodness, easy, fresh, cleanliness, simplicity etc

Finally, be aware that your website color scheme should reflect the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it can't, it will lose interest. And you may never see them again. It is important therefore that your website uses the right color scheme. If you do this, your website will produce the results you're looking for. Be aware, your color scheme can cause your website to make a profit or a loss.