And then I began reading Steve Rubel's blog about how Gen Y brings on new criticality to the subject. The idea is that soon mid-level knowledge workers would be dominated by Gen Y who have grown up with the web. They live online and use these technologies to nurture and grow both their business and personal networks. The amount of work and collaboration on Web 2.0 they'd generate makes it a whole new threat world out there far as enterprise data is concerned.



And given the pitfalls of collaboration happening outside the enterprise network, IT managers do recognize that data leakage is their biggest problem today. According to Forrester Research, 79 % of IT decision-makers are concerned about the risks of employee-driven, unsanctioned use of Web 2.0 tools and technologies.

On the action front, organizations are at the moment blocking social networking sites. What helps are clear guidelines of what is an acceptable social networking policy for the corporate and do's and don'ts for safe usage."