We've all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I've come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I've had about teleseminars.



First question:

When conducting a teleseminar I usually sell products like a book, but I am interested in selling a new program I am working on. Do you think you can sell anything on a teleseminar?

When it comes to product creation, one of the things that I like to do is look to leverage one product into the next as much as possible. Now, in certain situations, I would encourage you to think about back-end products because after somebody has gone through a program, they are obviously going to have questions, come to certain conclusions, etc. So that leads itself very nicely into a situation where you can sell back-end products and so that is one of the things that I would encourage you to do, think about that because you want to roll the momentum from one product right into the next.

Regarding selling items from a teleseminar, I believe you can sell just about anything as long as you position it well and establish value throughout the call. Whether it is a training, assessment, eBook, teleseminar series, product, you can do it, but make sure you position it right from the beginning so your callers are aware of what it entails.

My big piece of advice for you is to think about back-end products because after somebody has an assessment, the first thing that they think about is how to make the appropriate corrections of what they need to do next and I think that leads itself very well into any type of back-end product.

Right into the second question:

If I am interviewing an expert for a teleseminar, whose photo and voice should I use to promote the call, the host or the expert?

Here are a couple things to think about. If you only have room for one picture it would be best to create a photo that has both the host and expert in it together. Obviously, if you can use both photos, especially in the Ask Campaign, registration page and web cast page, do it. This would be my first recommendation.

If you are limited to only using one picture, the second suggestion would be to use the host's. The reasoning behind this is that the host is who will be the one to introduce the guest and bridge the gap. Unless your guest is very famous and known by everyone, you can use your audio to build anticipation for your guest and the upcoming call.

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