The business principles support that the manufacturer makes the products, or provides the services, in order to attain the ultimate goal of satisfying its customers. In order to succeed every business activity is directly related with the principles of logistics that act as the "right hand" of a sound marketing plan. In fact logistics can be described by the following principles: finding the Right product or service; offering it in the adequate quantity and right condition to the right customer; having it available at the right time and place; and selling it at the right cost.



Today, logistics information systems that have been improved by the technology associated with the scanning systems are directly related with the transportation, storage, inventory management and customer service departments of every corporation. Strategies, such as Quick Response (QR) and Efficient Customer Response (ECR) are contributing in the success of logistics in the contemporary highly challenging environments business operate and are accompanied by competitive pricing, consumer demographics, market share goals and other factors of marketing management, providing the new base of global competition.

The key issue for an effective logistics system is for products to spend less time in the warehouses and to be delivered at the stores on time. This way, manufacturers reduce the amount of inventory they have to keep and maintain and have thus realized that the component of logistics actually adds value. The notion of Just-In-Time strategies and Safety Stocks are still considered extremely important since these are the tools through which a sound logistics plan is supported.

In particular, the logistics department can become a company's value added feature as it manages procurement, reduces manufacture involvement, eliminates invoices and time-consuming practices, speeds communication via EDI and provides quality assurance. In simple words, a sound logistics system link better the supplier with the final customer and makes it feasible to conduct audit quality tests and improve the overall effectiveness of the system.

According to business experts a market opportunity is discovered when the order cycle is compressed, the time requirements are reduced and everyone is involved in the common objectives. Thus, logistics, by containing quality and quick response systems, are the key to introduce a successful management plan.