Burberry, more than any other fashion and perfume brand, has been the leader in keeping up with societies demands for change and new. Style, attitude and culture are the changes we experience in which modern society has created through progress and advancement. Burberry men's fragrances and women's perfumes represents what was, is, and what will be chic in times to come.

In what could be described as much a mood as a perfume, Burberry's The Beat is all of the hip and knowing vogue of modern times. The Beat is just as much a feeling as it is a womens fragrance: as if Burberry has bottled the emotion and climate of the modern fashion lifestyle. Burberry's The Beat perfume is a screaming and shouting burst of energy, yet, in as sophisticated a manner as such an outburst could possibly be.

Burberry's The Beat perfume bottle has an uncomplicated shape yet very chic. Like its women's fragrance, the contour starting from the chrome tip down through the neck shows a feminine touch. The sharp and contrasting smooth lines make up the perfume bottle's curves giving it a sophisticated yet sassy look.

Yet, the smooth curve of the bottle screams sexuality and unmentionable beauty. The blending of the metal into the glass of the bottle reinforces this duality. The simply adorned suede strap naturally lends the bottle to the chronicles of the Burberry design anthology.

The pure, white plainness of the bottle's packaging reflects the motto of the modern madame: simple and serendipitous at the same time. The box folds open in a matchbox effect, revealing both the magnificently crafted bottle and the reflective chrome inner lining of the wrapping. The mirror effect created allows the multidimensionality of the perfume to release its energy on whoever opens the package. This process allows the bottle and the fragrance to be exposed much in the way that sensuality reveals itself to a given moment.

The notes to the Burberry The Beat fragrance as musical as they are colorful. The whole experience relates the combination of joy and welcomed uncertainty which envelops the modern, motivated woman. Coming from a fragrance family of floral, woody notes that are crisp and sparkle, the aroma of The Beat is packed with energy and youthfulness.

The subtle charms of pink pepper and cardamom to blend into the exuberant fruitiness melds with the cocktail of iris and Ceylon tea, enhancing the floral softness of bluebell to create this women's fragrance. The base bring smoky, earthy scents of cedar wood and musk. The layers blend culminating in an exchange of earthy and ethereal notes that takes on the complete mood that the women's fragrance encapsulates.

Reworking the original Parfume it relates to the modern women . It is created to capture the Mood , passion and uniqueness of the individual. It captures the women who seeks exclusivity of the smell of this fragrance.