1) Cheaper Fees: - The insertion fee for an auction listing on eBay is 15p. The insertion fee for a buy it now listing on eBay is 20p. However, the insertion fee for a store listing is only 3p. On top of this the gallery fee for auction and buy it now listings is 15p whilst the gallery fee for a store listing is only 5p. These are the only two listing features I use for my eBay Ebook listings which gives me a total saving of between 12p-17p per Ebook I list in my eBay store. Now this doesn't seem like much of a saving, but since I list all my Ebooks as store listings and only a small proportion as auction listings this actually equates to a significant saving. I would advise any other Ebook sellers on eBay to also list their Ebooks in this way as it will lead to huge cost savings for you. If you list your full inventory as eBay store listings, and then your most popular items on the main eBay site as either buy it now or auction style listings you can save money and promote your eBay store (I will discuss this promotion aspect further in the next edition of the newsletter).

2) Longer Listing Duration:- The maximum listing duration of a buy it now or auction style listing is ten days. With a store inventory listing you can list for 30 days, 90 days, or Good till Cancelled (the listing renews every 30 days till you cancel it). Not only does this provide the benefit of added value for money, but it also saves you a lot of time. Instead of relisting an Ebook every ten days you can simply list it in your store as Good till Cancelled and not worry about it again.

3) Unlimited Inventory:- When you list an Ebook as an auction or buy it now the insertion fee goes up depending how many items you want to list. When you list in your eBay store the insertion fee remains at 3p whether you list 1 item or 1000 items. This is a huge benefit to Ebook sellers because as you already know, you can sell infinite copies of the same Ebook, since it is digital. Therefore, if you list 1000 copies of your Ebook (or even more if you wish) as a Good till Cancelled listing you will hardly every have to maintain it. This will not only save you time but also money.

4) Custom Store Pages:- With a basic eBay store you get 5 custom pages (and even more with anchor and featured stores). These custom pages are useful ways of conveying extra information to your customers. I use my custom pages for; a Disclaimer page, a Privacy Policy page, a SPAM Policy page, a Terms and Conditions page, and a Frequently Asked Questions (FAQ) page. However, they can also be used to convey other important information to your customers or to promote one of your products or websites. Having these custom pages available in your eBay store makes you look more professional which in turn generates increased customer trust.

5) Store Categories: - With an eBay store you get 20 custom categories which you can assign your listings to. This is extremely useful because customers who are looking for a certain type of Ebook will be able to browse by category. Some of the categories I use include; "Gambling Guides and Systems," "Email and Auto responder" and "Wholesale and Drop shipping." If a customer visits my eBay store and only has a general idea of the eBook that they want, these categories should guide them in the right direction, and then hopefully lead to a sale. Since many people who buy eBooks will be merely browsing, these categories should increase sales and also make your store easier to navigate, meaning customers are more likely to return