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The second half of 2007 was a significant time for those who make and follow policy developments for people with learning disabilities in England. Included in this raft of policy and guidance is the update of the Mansell Report, ?Services for People with Learning Disabilities, Challenging Behavior or Mental Health Needs authored by Professor Jim Mansell. The Mansell Report Update was published in October 2007 and seeks to distil best practice for people with challenging behavior acting as revision of the original report from 1993. It makes a series of recommendations for all the agencies involved in supporting people with learning disabilities and challenging behavior.



In reflecting on this latest report it is encouraging to note that everyone is agreed on the need for high quality services available as close to home as possible. There is a further trend to reduce the size of services and enhance the skills of members of staff. The development plans for many organizations operating in the sector have reflected these trends. Originally it was only possible for some people to access evidence based and effective services for people with challenging behavior by moving to other parts of the country. There are now services throughout the land and there have been many examples of people being offered the opportunity to move closer to home and still receive the quality of support they need. However some people have, like many others in modern Britain, been keen to move to a different area where they have made friends and put down roots. We continue to support that as a positive choice for people with learning disabilities in the same way as it is!

for anyone else.

A Clinical Model...That works.

The SHARED Approach is a clinical system that is in turn based on Positive Behavior Support and which enables support staff to implement the key features of Positive Behavior Support in a person centred and consistent manner. Service providers who do not employ agency staff are most able to maintain the kind of consistency of relationship that under pins these clinical programs. As Mansell points out, there have been difficulties with evidence based practice for people with learning disabilities and we seem to be moving towards a resolution. Some organizations offering services in this sector are more optimistic than the report authors about the long term future of people with severe challenging behavior having seen the results of this work in the lives of many individuals over the past 20 years.

A Clinical Model ... that can be seen to work

Castlebeck, a well established service provider based in the north of England has now completed the development of a person centred system for measuring outcome. It is called Castlebeck Progress and it is based on the ?social construction? of challenging behavior that Mansell seeks to promote. The Castlebeck team are hopeful that this will help everyone focus on the benefits of support to the individual. Keeping this in mind it is encouraging that we are also beginning to realize that there isn't always a ?quick fix?. Rather it is a question of carefully understanding the support that a person needs to reduce the impact of challenging behavior on both everyday life and important relationships.

Castlebeck Progress involves an approach similar to that of person centred planning. An individual works with a circle of people to decide on the unique profile of outcomes that will suit that individual. This is based on a social model of challenging behavior where we look at the core problems a person has (e.g. poor self esteem or a history of abuse), the ways in which these problems effect the person's everyday life (e.g. aggression, destructive patterns of relationship), the kind of support a person needs to minimize the impact of the problems and begin to get back to community living.

Once the circle has agreed a profile of outcomes for the individual, measures are taken of each part and the work begins to make things better. The circle then re-gathers after a year and sees how things are going.

This type of approach welcomes the Mansell Update and we are looking forward to using this as encouragement to keep working for better lives for people with challenging behavior.
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BlackBurn, England, UK – July 25, 2006 – PixaPrize (www.PixaPrize.com) proudly offers advertisers big and small a new unique Internet advertising option. PixaPrize turns the average pixel advertising scheme into an interactive game and “treasure map" with high quality prizes such as Xbox360s and iPods, hidden under select ads. The site uses pop-up “clues" telling whether users are “hot," “warm," or “cold" to encourage them to keep looking, and more importantly keep clicking, on ads to find prizes.

The addictive nature of online games, as well as the appeal of the prize options, makes advertising on www.PixaPrize.com a unique and ideal avenue for advertisers to reach the young male “gamer demographic." Additionally, advertisers can sponsor prizes of their own which will be hidden on the ad map, in an effort to attract a more targeted audience to their needs.

Advertising space on PixaPrize.com is affordable, at £100 per year for each of the 10,000 available squares in the map, making it an option for small local shops with a Web presence as well as multi-national corporations, as evidenced by the current list of advertisers using the service. For smaller companies interested in participating, but without a Web presence, the site’s owner is offering reduced rates on one-page Web identities for advertisers.

PixaPrize turns the more traditional pixel advertising model upside down. The online “real estate" never permanently gets occupied, as ads expire after one year. Additionally, the site earns its own revenues through the prize offerings through advertisers. This diversification of interests in the site can ensure that the site, and the advertisers’ stake in the site, will continue to be promoted heavily by the site owner long after the general pixel advertising craze is over.

Advertisers also have an added benefit in PixaPrize’s affiliate program, which encourages webmasters to promote the site and advertising space, by offering them a 20% “finder’s fee" for all ads they sell on the map. So not only do advertisers get a devoted owner with an obvious interest in the continued growth and success of the site, meaning increased promotion, but they also have a network of salespeople pushing visitors to the site that then will have them nearly “addicted" to clicking on ads.

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Both Arthor Pens & Patrick Altoft are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Arthor Pens has sinced written about articles on various topics from Affiliate Programs, Pets and Pets. For more information on this type of approach visit . Arthor Pens's top article generates over 90500 views. to your Favourites.

Patrick Altoft has sinced written about articles on various topics from Internet Marketing, Landscaping and Keyboard Synthesizer. , developed by Ismail Ougradar, is a game-based pixel advertising site, offering advertising space on a grid of 10,000 squares. Prizes are hidden under. Patrick Altoft's top article generates over 33100 views. to your Favourites.
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