It is easy to master the simple HTML tags that are used in search engine optimized. Keywords and keyword phrases must occur often and near the beginning of the TITLE tag, the DESCRIPTION and KEYWORDS meta tag. The more frequent the keywords appear and the nearer they appear to the beginning of the tags and pages, the greater the chance of achieving high search engine positioning.



The three that are most important for page optimization are:

1. The TITLE tag

Example: Speedy SEO Services Company

This is the most important HTML tag on your web page. It should at the very least contain the name of your company unless your company name is really deceptive or general. For instance if you have decided to name your SEO business website “Cracking The Code” it may be a better idea to put a description rather than your business or a bunch of Da Vinci Code fans and conspiracy theorists could end up on your site.. It is more important than the content and it is more important than the description or keywords meta tags.

2. The DESCRIPTION meta tag

Example:

For best results make sure that your HTML metatag description is no more than 40 words and that it contains your most important keywords. Search engines will often use the contents of this tag to display results of a search. Also do not use a list of keywords as a description. Search engines will see this as an attempt to achieve a high ranking and will probably penalize you and your site may appear much lower on the list as a result.

3. The KEYWORDS meta tag

Example:

You should include the keywords meta tag in all pages you want indexed. Do not "spam4" the search engines by repeating keywords. Only use keywords that appear in the actual content of the page. If the search engines detect that you are trying to score a high ranking by using keywords that have nothing to do with the content of the page then you risk being penalized or blacklisted for good.