Knowledge / Application...



I explain both items in the next paragraph;

"Action seems to follow feeling, but really, action and feeling go together and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not".

Anything you want, anything you desire, anything you really set your mind to, this is the key right here. We have, as marketers, so many things that scare us to death. Picking up the phone and talking to strangers, creating and learning how to design a website, the copy and how do you do pay per click advertising, the google-thing and what about ads and what if I spend too much money and how do I make money, etc. We go in massive hyperventilation if we are not careful.

How do you conquer something it's intimidating and scary? Probably 40% of the population of the world that never makes more money then is necessary to just pay their bills, the only reason why is that they are absolute scared to death of being rich.

The more money you create, the more you also have other issues to deal with, the bigger things start to pop up, the bigger the responsabilities. the truth is not to believe that money solves everything, it doesn't. Money empowers you and that empowerment comes with additional responsabilities and that is why a lot of people fear having a lot of money.

This important paragraph solves that fear. Ask a fireman if they have a fear of fire. Of course they do, they never loose their fear of fire, but they learn to manage their fear of fire. They get a positive charge out of what used to be an incredible negative charge. Policemen do the same thing. You and I, we do the same thing. Remember our youth, when we had to learn how to ride a bike, how to learn to swim.

You are going to use your will to exercise the action necessary to do whatever it is that fear is based on and by taking the action necessary you learn to manage the fear. First you have to know what to do then you have to take the action in spite of your fear(s).

Copyright (c) 2007 Richard van Beek