As the world gets older, marketing augmenting tactics have turned from straightforward concepts like a 20% discount, to more enticing offers like buy one get one free. With the internet revolution, you have to explore more creative options for marketing tactics because your hypothetical customer base expands a thousand fold, and if you're really good, you can market to the entire world.



Ever had a leaky faucet because you didn't remember to put a washer in the nozzle? Internet marketing, like home improvement, is a complex arena governed by independently simplistic, yet relevant, guidelines that can often be overlooked. "Karmic marketing" or the "Laws of Reciprocity" are examples of simplistic ideas which govern complex entities such as the internet. Classical marketing strategists often gloss over the underlying principles of karma and its effect on the marketing world known as the internet. Undoubtedly you have seen the terms karma, or reciprocity, under different guises, like you get what you give, the golden rule and countless other idioms reaching back to biblical times. You may disagree on how karmic concepts work in marketing, but if you try karmic marketing, it will boost your bottom line.

How can you employ karmic marketing to your advantage? I think, through communication and email with your list, you will want to mix in karmic marketing strategies through a cycle of gifts and bonuses. Who doesn't want free stuff? Not only will this increase customer satisfaction, but you achieve visibility as a business owner, which leads to higher profits.

Putting to work the concept of complimentary gifts also adds another dimension to karmic marketing. You see, when customers receive something on a regular basis, something that they expect to have in their inbox every month, some people will just ignore it. Although, when you send merchandise and once in a while send a special bonus, people can't surmise what you will do next. In this way, karmic marketing breeds wonderment amongst your patrons, so that they will read anything you happen to mail. Noteworthy movies use this same tactic. "Blood Diamond," a favorite of mine, keeps you wondering what will occur until the very end.

As a businessman, it is your job to ensure that your prospects are reading the items that you send. Here are some ideas to get you going. Affiliate deals, or belonging to an affiliate program, can be resources for complimentary bonuses that you can tender to your own list. Seminars and consultation services are proven ways to boost customer activity. Video tutorials are highly effective. Videos can be created with something as simple as a webcam, and you can make them about anything. For example, put together a tutorial on how to best use your merchandise. Once you've accomplished this, send an email to your list, or as a personal recommendation, build it into your automatic responder.

It doesn't matter what kind of business you oversee, applying karmic marketing strategies to your business will result in a higher bottom line. Make karmic marketing work for you.