In the end of January, 2008 ?Bath Russia? the sale beginnings in Russia of Kent in format packs wallet pack. Such pack is divided on two sections and reveals as a cigarette case, and a turn wallet pack carries out function of an additional communication medium with consumers.



Three versions of cigarettes Kent (Blue Futura 8, Silver Neo 4 and White Infina 1) in packs of such format will be on sale from the end of January till March, 2008 in shops of thirty largest cities of Russia. The product will be delivered simultaneously with cigarettes Kent in standard packs. Kent in packs wallet pack are made at factory "Bath-STF" in Saratov ? for today to unique factory in Russia making packing of such format.

Investments into equipment of factory by the equipment for release wallet pack have made an order $3,5 million ?Innovations ? the basic component of image of mark Kent, therefore for Kent we search for the most advanced ways of communications with full age consumers, ? Svetlana Usatova, the manager of group of marks? tells Bath Russia ?. ? For example, we have begun manufacture of packing of a format wallet pack in Russia that has allowed us to expand geography of its sales and, as consequence, to increase an audience of our communications?.

In January, 2008 ?Bath Russia? starts new mark of cigarettes Yava Export. The novelty is intended for consumers as in Russia, and abroad. Russia becomes the first market on which will appear Yava Export. Yava Export it is presented in three versions: Antracite in a black pack with the maintenance of pitch of 10 mg, 0,8 mg of nicotine; Graphite in a grey pack with the maintenance of pitch of 7 mg, 0,7 mg of nicotine; Crystallite in a silvery pack with the maintenance of pitch of 4 mg, 0,4 mg of nicotine.

Sales Yava Export across all Russia have begun on January, 14th, 2008. Mark start will be supported by an advertising campaign in a press and in points of sales. Cigarettes are made at factory "Bath-JAVA" in Moscow. The maximum retail price Yava Export makes 20 roubles for a pack. Natalia Pavlova, the manager of group of marks ?Bath Russia?, explains the decision on start Yava Export by the several reasons. The first consists that in the world markets interest to popular Russian marks is more and more shown. The majority of known Russian marks of cigarettes successfully develop only in the bottom price category and in a segment ?quality under the reasonable price"." Java - a fine example of a known Russian brand, whose image can draw attention of consumers not only in the country, but also abroad ?, - Natalia Pavlova considers. For the inquiry: Cigarettes og marks Java have appeared in 1966. It were the first Russian cigarettes with the filter of format King Size.

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