Imagine for a moment, a reporter waiting at the bottom of Everest when Hillary finished. The interview might go something like this . . .

"Sir Hillary! How did you do such a thing? Many people tried to do what you've just done and most have died. Why did you succeed when nobody else could?"

Hillary scratches his head. "Well, I was just walking along and saw this hill. I figured I might try to climb it, just to see what happened . . ."

As ridiculous as the above sounds, this is the exact way many marketers approach their business. I'm amazed at how many people have no idea what they want. And those that do, usually think small.

I'm going to let you in on a little secret I learned while becoming a clinical hypnotherapist. OK, 2 secrets . . . alright, you got me. Three secrets.

The first is that the subconscious mind creates your entire reality. All of it. Look around you. Your job, your car, your spouse, your health--all of this originated in your subconscious mind. Scary, isn't it?

The second secret is that the subconscious mind doesn't know the difference between what's real and what's imagined. This means that as far as the subconscious mind knows, your fantasies, dreams, and even your nightmares have all happened.

Another secret is that the subconscious mind tends to keep bringing you more of the same. For instance, if you're always broke, the natural flow of things tends to keep you that way.

So, if you're not satisfied with your life, how do you disrupt that natural flow and change course? It's been proven that if you keep an image in your mind that, over a period of time, the subconscious mind picks up on that image and acts on it.

There have been documented cases of people making themselves wealthy this way. So how do we use this to our advantage?

As marketers, we can start by imagining huge things for ourselves. Why settle for a measly $10,000 a month when you could have millions? Why be satisfied with Everest, when you could have the stars?

Practically, this should take between 2 and 3 sessions a day. Each session should take about 5 to 10 minutes.

Now, I can hear all you busy marketers out there moaning, "Great, another thing to squeeze into my 20-hour day!" But it's not like that.

In fact, if this imagining thing feels like work, then you're doing it all wrong. This is play. Funtime. You should be smiling, or even laughing while you envision your wants.

If you do this enough on a consistent basis, your subconscious will pick up on it. You are essentially activating your mind to do the job for you.

How did Hillary do it? He became obsessed. He planned and thought about what he wanted. His first attempt at climbing Everest failed, but did he focus on that?

Nope. He saw what he wanted, and I'm sure he imagined many times how his victory would taste. Likewise, if you plant the seed in your subconscious, nothing short of greatness awaits.