Fashion shows of the present era are electrifying with spectacular, emotional and theatrical aspects. The Lakme Fashion Week (LFW) held in the 'dream city' of Mumbai during March 29 - April 2, 2008 is an apt example of the same. The new millennium endorsed with wealth, and amid a flock of fashion savvy designers, the show forged its own place in the world of fashion. Designers staying to their roots and with years of experience adored the show a sexy look with a touch of vintage elegance.
The show was scheduled at the National Centre for Performing Arts (NCPA), in Mumbai. This is a joint initiative of Lakme, a renowned name in beauty industry, and IMG, entertainment and Media Company, and a global leader in event management and fashion weeks. Shows were held in Jamshed Bhabha Theatre, NCPA, and the designers exhibited their collections in tents called the 'Source', located adjacent to the theatre. 57 talented designers displayed their collections, and 19 most important fashion stalwarts were present at the fashion extravaganza.
JJ Valaya's "Paisa":
JJ Valaya kick started the breathtaking show on March 29th by exhibiting an assortment of cutting-edge clothing and appealing jewellery in the name "Paisa". His collections filled the ramp with a vibrant fusion of ethnic wear along with Indo-western attires permeating a Rajasthani feeling.
Arshiya Fakih Eapen, "Araiya":
Designer Arshiya Fakih Eapen's collections titled "Araiya" were inspired by the hues of blue, magenta, green, with a touch of beige, black, and grey. Attires were is a range of silk, satin, velvet, with black, silver and burnished gold embellishments along with plating and embroidery. Arshiyas silhouettes represented micro minis in different styles and drapes. Silk fabrics had embossing, and crushed effect, while Lycra, crepe, and satin were given rubberized effect. Noori embossed jersey dresses with pleated sleeves, decorated with gold embellishment, satin dress with puffed sleeves, and antique work, trimmed with silver buttons and rubberized treatment were the highlights of Arshya's collections.
Drashta Sarvaiya:
Drashta's collection displayed on March 29th was of an interesting mix of emerging trend along with art and fashion. Her collections had a strong signature look. Drashta's line of clothes represented a sparkling feminine look with stylish cocktail ensemble in an assortment of tunics, coats, jackets etc. The outfits were in rice knit jersey, chiffon, and satin Lycra shaded with inspiring hues of green, purple, ochre, electric blue, copper, and the ever time color; black. Her drapes were in silk fabric with metallic shades giving a dramatic look.
Sanjay Malhotra's "Night at the Moulin Rogue":
Sanjay Malhotra's collections showcased under the title, "A Night at the Moulin Rogue" on April 2nd was the combination of formal western and fusion clothing. Silk and chiffon clothing found their way in vibrant hues of wine, orange, emerald green and peach. His collections were embellished with zari for seams, lace with sequin work, and floral embroidery. The elegant white sari with exquisitely designed pallav in red rose sequins was the highlight of his collection. Embellished Jodhpur jackets, lace gown with drapes, peach gowns with black appliqu, black; off shoulder lace gowns were also portrayed in his collection. Mens wear also had a place in his collection with grey suit, raw silk jacket and trousers with inset pleats on the back.
Vivek Karunakaran and his "Uber Chic":
Vivek karunakaran's cocktail collection, displayed under the title "Uber Chic" reveals that his creativity stayed close to inspiration. Black and grey formed the basic colors while jade and wine hues had their role in his fashion palette. Clothes were is utterly feminine fabric of georgette, satin chiffon and silk. Vivek's silhouettes were shift dresses with miniskirts; high waist flared skirts, empire line dresses and quilted cropped jackets. His designer collection had quilting and pleating, adorned with embroidery like sequins in cuffs and necks. Double layered satin dress, blocked pleated chiffon dress, satin kimono top with jade and black waist band, fitted shirt with triple color paneling at hem are some of his master piece clothing displayed in the show.
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Once considered an indulgence, spa treatments are quickly becoming a necessity to wellness. As more and more Americans take preventative health care seriously and consider how to achieve overall well being, spa treatments are beginning to find their way into the overall maintenance and care of one's self.
Several years ago, Cheryl Reid, owner of a New York City public relations firm, launched Spa Week, the successful national event which offers $50 discounted spa treatment to the consumer. What started out as an exciting spa event turned into a mission to shape the future of the spa industry for both the spas and the consumer.
Reid and her staff believe it's all about educating consumers and spa owners regarding the benefits of a spa lifestyle. The Spa Week mantra is twofold: introduce a new generation of Americans to the benefits of a healthy lifestyle, and to open up the spa industry to the masses. In light of the country's health epidemic, Spa Week is taking a leadership position in the campaign to change the unhealthy course the country is navigating.
Their hope is that Spa Week will educate new and existing clients that treatments, such as massage and facials, combined with a healthier lifestyle, can have a profound and long-lasting affect on long-term health. And unlike a trip to the physician, the spa lifestyle is not only a welcome method of prevention, it can be a cost-effective.
For instance, therapeutic massage can help reduce the negative affects of everyday life before they escalate to a point where a physician visit is required. Massage has proven to be effective in the relief of conditions such as fibromyalgia, Parkinson's disease, headaches, and lower back pain. A regular massage program can become a very cost effective for of health care. Facials that incorporate lymphatic drainage, exfoliation and aromatherapy aid in detoxification, stress relief, fluid retention and the regulation of the immune system. Body wraps, rich in iodine, mineral essentials, and vitamins A and C, can help enhance immune functions while relaxing and rejuvenating the body's systems.
For those interested in taking advantage of Spa Week, the event takes place in spring and fall in many of the U.S. and Canada's major markets. Participating spas offer select spa treatments for just $50. Participating cities include New York City, Philadelphia, Boston, Washington, D.C., Detroit, Atlanta, Chicago, Dallas, Miami, Denver, Seattle, L.A., San Diego, San Francisco, and Toronto. Each spa chooses two or three treatments they want to offer during the promotional event such as a facial, massage, body polish, or microdermabrasion.
While not every spa in a city will participate in Spa Week, those that do hope to attract new and existing clients who will enjoy their Spa Week experience and return again for full-price treatments. Some of these treatments, such as light therapy or mircrodermabrasion, achieve the best benefits through a series, and spas are hoping clients will sign up for that series.
Clients may try as many treatments as they want for the $50 offer, but keep in mind it would not be advisable to receive two facials or microdermabrasion sessions in one week. Instead, spa-goers should consider trying treatments that complement one another, such as a facial and body treatment.
To take advantage of the $50 spa treatments, consumers can register at the Spa Week Website to get access to the listings, which are listed a few weeks prior to Spa Week. After login, consumers may choose their city or state to see a list of participating spas and the treatments they offer, and then call the spa directly to make a reservation.
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