Undoubtedly every patient and eye surgeon would want to accomplish the desired visual correction in the very first refractive surgery procedure. Surgeons typically conduct a comprehensive preoperative examination to determine whether the patient is a viable surgery candidate, and in order to predict the results of the refractive surgery. But unfortunately, it is difficult to accurately predict results in the case of higher refractive errors. Things gone awry during the preoperative examination or during the surgery itself may necessitate an enhancement surgery.
On certain occasions, the patient could well do without an enhancement surgery. Minor undercorrection and overcorrection can be treated through a technique called CLAPIKS (Contact Lens Assisted Pharmacologically Induced Kerato Steepening), which uses Rigid Gas Permeable (RGP) contact lenses to reshape the cornea and eye drops to make the cornea more malleable. However, other major issues may typically require enhancement surgery.
Even if your eye surgeon gives you the slightest hint of the requirement of an enhancement surgery, it is advised that you don’t hastily demand enhancement re-treatment. You must wait for the eyes to settle down to a fixed refraction, before you decide on having an enhancement. Most enhancements are carried out between 3 and 6 months after the first eye surgery. This is because it is common for the eye to regress back to a fixed refractive error, and enhancement should not be performed until the regression has resolved.
A hyperopic patient is more difficult to predictably correct via surgery when compared with a myopic patient. And therefore, a hyperopic patent is more likely to require an enhancement surgery. If your initial eye surgery was LASIK or IntraLASIK, the surgeon would typically lift the existing flap and cut out the corneal surface at the location of the original flap. Though the LASIK flap adheres to the stroma, it can still be lifted, thereby averting the need to create a new flap.
With the advances in laser technology and an increase in the experience of eye surgeons, enhancement cases have significantly dropped. However, some cases might still occur that necessitate enhancement surgery.
Enhancement surgery is not something to be anxious about, since an enhancement surgery would typically accomplish the desired results, which were somehow missed during the first surgery.
If you find a LASIK surgeon that you are confident with, you will be able to get more information about eye enhancement surgery.
Laser Correction Eye Surgery
BookRags.com
Let's get something out of the way right now... what's a theme? A theme is what the overall copy is based on. For example, we'll be going over 3 themes in this article... 1. topical 2. resident emotion and 3. ambassador themes.
Your lead is how you lead off your copy so the prospect will read it. This as you'll see is highly dependent upon the type of theme you choose. Even in a catalog, for more details visit to www.sales-letter-secret.com you have a small lead and offer so it can apply there too.
Topical Theme:
A topical theme is based on some sort of current news story or event. So if you are selling something that changes with the news... investments... then a topical theme will probably be perfect.
Your lead in this case is going to be based around that news story and how it affects the prospect... so they eventually have to buy your product. A good example of this would be a health story. If news came out that stated carrots contain a new nutrient that keeps skin looking younger longer, for more details visit to www.web-sales-letter-supreme.com you can bet that makes a great topical theme.
All the supplements on the market that have that nutrient are going to be putting out promotions based on this new news.
Resident Emotion Theme:
This theme is all about your prospect. What are they feeling right now about your products benefits? For example... if you are selling a hair loss product, what do people who struggle with hair loss feel right now?
Desperation and lack of confidence might be good choices
So if you are using the prospects resident emotion, you'll have to really tap into that in the lead and get that prospect shaking their head... yes, yes yes!
Ambassador Theme:
If you have a strong inventor or seller behind your product or service, then you can use the ambassador theme. A perfect example of this would be Tiger Woods and the Lasik eye surgery. Lasik has the perfect ambassador who people look up to a just.
They don't really expand on Tiger's story, but they do mention that he has used it more than once and because of his surgery... he wins more! That makes me want it. I want to win more and more important see better.
If Lasik were to write a sales letter for there eye surgery, a perfect lead would be an in-depth story of Tiger and how it helped him win more.
I only went over three themes in this article, but you can see that it's really important to know what you want your copy based on. Then you want to use that idea and tie it into the lead you'll use. I will go over different types of leads you can use soon.
Both Ns Kennedy Kennedy & Meenakshi Gupta are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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