The Basics of an e-Mail Campaign



An e-mail campaign can take many forms. It is a way to stay connected with clients and gain new ones. Using your e-mail contact list, you'll be able to send bulk e-mails, newsletters, auto-responders, personal replies to clients, promotions and press releases.

Whatever method you choose to reach your target customers, you must provide them with quality content that has a clear message. E-mails that are error-free, eye-catching and have a clear purpose are more effective.

E-mail Marketing Tips

Get the word out about your website and products. Take the initiative to send personalized messages directly to your target customers. Answer their questions, provide needed information and direct them towards your site to show what you can offer them.

1. Personalized e-mails to increase the chances that they will be opened and read.

2. Use time sensitive material to urge readers to open the e-mail.

3. Use high-quality graphics to grab your reader's attention.

4. Involve your target customer somehow. Use a sweepstakes, have them vote in a poll or use coupons to lure them in.

5. Use relevant links in appropriate places to entice potential clients to visit your site.

6. Test links to make sure they work.

7. Target clients by specific interests.

8. Keep e-mails short and to the point.

9.Use your company or product name in the subject line of the e-mail to increase the chances that it will be read.

Newsletter Content for e-Mail Campaigns

Nothing is worse than sending useless information through mass marketing e-mail. When you decide to run an e-mail campaign you need timely, relevant and useful information to share. Provide how-to tips, the latest research results and product recommendations or allow them to place an order for merchandise. These are just a few ways to grab your reader's attention and draw them to your site.

E-mail campaigns can be designed to reach some or all of the people on your mailing list. Split up your mailing lists into several categories based on their interests or spending habits. Target people in these categories with e-mails that specifically address them.

What to Avoid in e-Mail Campaigns

Spamming is the number one concern with e-mail campaigns. Depending on how your readers have their spam folder set out, your letter can easily be flagged for spam. Your first newsletter or other e-mail has the largest chance of reaching their spam folder instead of being read.

Avoid sending newsletters too often. Less is actually more. Customers will be turned off by receiving too many e-mails from a particular company.

Avoid sending newsletters too close to the holidays. Set your newsletters to arrive when they are most likely to be read and not overlooked because people are busy.

Don't rely on an e-mail campaign to make your sales alone. They need to be part of a comprehensive marketing strategy.

E-mail campaigns are a great way to increase website traffic. Using these tips you will be able to get word out about your website and products without scaring potential clients away. Always offer the people on your mailing lists an option to unsubscribe.