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Last Minute Holidays Malta

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The Republic of Malta is a small archipelago of seven islands located in the Mediterranean Sea. Malta sits 179 miles north of North Africa and 58 miles south of Sicily. The small island nation boasts warm climate year round. Malta has a rich and colorful history, as represented in its many holiday celebrations. In fact, nearly any time of the year you choose to plan a vacation in Malta, you may witness at least one cultural celebration.



Malta's history dates back to 3500 BC. One of the oldest of all megalithic temples in existence is on Gozo, the second largest of the islands. Other temples on the islands date back to between 3200 and 2500 BC. In 400 BC, after the fall of Tyre, the islands came under the control of Carthage. This former Phoenician colony lost control to Rome in 218 BC. Evidence of each era of the islands' existence is well documented and proof still stands in many cases.

The island of Gozo has been inhabited since 5000 BC. Sicilian farmers used to cross the sea to the island to farm, and it's believed that they were part of the Sicani tribe of Sicily. Many pieces of similar pottery were found in both places. Gozo's most popular nickname is the Isle of Calypso, derived from Homer's Odyssey.

Because of Malta's rich history and beautifully preserved landmarks, many movie directors have chosen various points in Malta as primary settings for top-selling movies. Madonna and husband Guy Ritchie filmed their hit movie, 'Swept Away' on Malta. The lagoon Madonna's character goes snorkeling in is the Blue Lagoon on Comino. Movies such as Troy, Gladiator and Alexander brought a lot of attention to Malta as a prime place to film historically accurate movies.

Several other movies have been filmed in Malta, including "Cutthroat Island," "Popeye" and "The Count of Monte Cristo."

Malta is now home to many tourist attractions, including resorts and theme parks.

Several resorts are located on the northwest side of the island in the village of Mellieha. Mellieha is very popular among tourists during the summer months. After filming "Popeye" with Robin Williams and Shelley Duvall, the film crew left the set in place. The set remains today and is now a popular family attraction. Several "Popeye" shows are performed by local actors every day for tourists.

Mellieha is also home to the feast of Our Lady of Victories, a yearly celebration that takes place from August 30 to September 8.The feast commemorates the repelling of the Great Siege in 1565 and celebrates the Maltese victory over the Ottomans. Many people believe it was this victory that saved Europe's Christianity.

Tourism remains one of the primary strengths of Malta's economy. Its limestone and productive labor force are also frontrunners of the economy. Film making is a growing industry on Malta's islands.

Malta's farmers produce about 20 percent of the nation's food needs. The economy's primary dependencies are on foreign trade, manufacturing, tourism and financial services.

Cheaper airfares to and from Malta is credited with some of the recent success of the tourism industry.

Several airlines have started offering cheaper and more frequent flights from multiple points in Europe. Less expensive airfares makes it easier for Europeans to take a weekend holiday or even an extended holiday to enjoy the sunshine and beaches.

In February 2008, Malta reported a 13.4 percent increase in tourism over last February. The Mediterranean island welcomed more than 57,000 visitors in the second month of the year according to the National Statistics Office. The increase was credited to the rising number of tourists from Germany, Spain and Italy.
Last Minute Holidays Malta
The prospects for the island have improved dramatically over the last year. At one point in 2006 there was speculation that a major British tour operator was considering taking the holiday island out of its brochures, but this year, having stared at the possibility of slipping to a niche travel destination, Malta is enjoying an upswing in visitor numbers.

The danger of slipping to a niche travel status, and the subsequent economic consequences for the Malta tourist industry, is thought to be part of the reason why the island was galvanised into finally accepting low cost flights from her main UK and Irish markets, with Ryanair starting flights from London in November last year, and this March from Dublin.

In addition to the new Ryanair services, the island's own airline, Air Malta, has run a successful campaign of its own for cheap Malta flight deals, and from May launched a new route from Liverpool to Malta. Further visitors are expected from Spain and Germany, following agreements with airlines to provide cheap Malta flights outside of Malta's traditional market.

The extra visitor numbers are being boosted by more media coverage in Malta's traditional core market of the United Kingdom, with daily and Sunday newspapers featuring Malta more as a suggested location for a holiday.

According to UK based travel site YourMalta.com the number of enquiries from British journalists asking for information about Malta in the first three months of 2007 is up significantly from 2006.

'Malta seems to have come back on travel writers' radar', they say, 'We've been pleasantly surprised at the number of national newspapers asking us for quotes. The same has happened with journalist enquiries for property in Malta, showing perhaps that increased media interest for Malta holidays is no coincidence.'

But there could be a bigger boost for Malta in the autumn if discussions concerning a British TV soap comes to fruition.

Local media in Malta reported recently that talks were taking place with Britain's favourite TV soap, Coronation Street, about filming an episode on the island.

Coronation Street is the world's longest running soap, and first broadcast in 1960. Viewing figures in the UK regularly top ten million viewers an episode, and as recently as April this year reached twelve million.

'If it were to happen,'comment YourMalta.com, 'It could be a major boost for the winter season and for summer 2008 too. A half hour episode on Malta will reach more people over a longer period of time than a tourist authority could hope to with a series of twenty or thirty second advertisements, it would be worth millions in equivalent advertising.'

In addition to reaching Malta's prime UK market, additional benefit for the Malta holiday industry would come from Canada and Australia, where the show is aired some weeks after the UK.

In conclusion, YourMalta say that increasing and sustainable tourism for Malta has to come from repeat visitors who enjoy their first visit to the island, with good Malta hotels being a key factor.

'If Malta can achieve more frequent mentions in the UK national press, travel programmes and other media it will influence the buying public when it comes to deciding where to go on holiday. The more Malta is mentioned the more likely it is that the island will be considered. We don't expect Malta to start reaching top ten favourite destination polls, or to become as related to holidays as Majorca is for example - but to get somewhere close to what Cyprus has achieved could be an achievable aim, and should be.'

Time will tell if it can be for Malta.
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Roger Munns has sinced written about articles on various topics from Marketing, Family Travel and Cars. For holiday information about Malta including Luqa Airport and visit YourMalta.comIncluded are a Malta holiday photo gallery and videos,. Roger Munns's top article generates over 201000 views. to your Favourites.
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