The number of American homeowners is steadily increasing. Today, over ten million busy American homeowners use the services of a professional lawn care company. That's a huge market for your lawn care service to tap into. Now, consider all of the business parks, apartment complexes, shopping malls and hospitals that also need landscaping. It's easy to see why this is one industry that is really growing.



Starting your own professional lawn care business is not as difficult as you might imagine. All you really need is a little business sense, some reliable equipment and the desire to provide the professional services that your customers require, and will pay good money for.

As with any entrepreneurship, the first question you should ask yourself is whether or not there is a need for the service you are providing. Do people need the sort of lawn care service that you're willing to offer? Of course they do. It's a huge customer base that is always expanding. In the average home with both partners working, homeowners realize the value of their personal time, and are willing to pay for quality services. In fact, sixty four percent of homeowners are dependent on lawn care businesses to keep their lawns well maintained.

Whether customers lack the skill and knowledge to maintain their property, or simply don't have the time, there are people who do need your help. In either case, these customers will give repeat business to honest and hard working professional lawn care services. All you need to do is find a way to get a piece of that huge market.

Here are some tips to help you start or establish your professional lawn care business:

1- Identify Your Market

There is no question that the market for lawn care service is huge. The market is so big in fact, that in order to succeed you must identify a specific target first. By being prudent and targeting the market you can best serve, you will increase your likelihood of creating and keeping a successful business. Identify the individuals or business that will require and pay for your services. Would you prefer to work for commercial or residential customers? Will you target individual homeowners, or try to tap in to the condo and apartment building market? Check the yellow pages for market information, or simply take a drive through your neighbourhood to see what the area has to offer.

2- Advertise

Never underestimate the power of advertising as a means to introduce and establish your new lawn care business. Chances are, you've spent some time watching the Shopping Networks. Can you honestly say that you've never felt the urge to pick up the phone and place an order for an item that looked really good on TV? That's the power of advertising, and its every business owner's ticket to success. Mail or hand deliver fliers, postcards, business cards, or brochures describing your lawn care service. Keep in mind the value of networking as well. Word of mouth advertising is also an excellent way to make new contacts. Earn referrals by maintaining absolute professionalism with your existing customers. Quite often, the best form of advertisement you have available is a satisfied customer.

3- Make Appointments

Once you have the attention of your potential customers, contact the people interested in your lawn care business. Tell them about the quality of your work, and offer a list of services and prices. Remember that charging a fair price for your lawn services will pay off by earning more customers.

Step 4- Hire Help

As your lawn care business begins to grow, you'll find that you need to hire additional staff. You may also need to purchase more equipment to keep up with demands of your growing customer base.