Sharing is not selling! Sadly, many Melaleuca distributors are being taught to look at selling in a way that ultimately damages their business. They are led to believe that they are not selling and by default aren't taught to take their business seriously enough to sell. What kind of business doesn't sell products? Distributors are led to believe that they are "sharing" their products and their business opportunity. Unfortunately, "sharing" rarely brings in the same results that "selling" does because "sharing" is for play.



You are a business owner and you can't become a success without becoming profitable. In order to become profitable, you have to sell. People are selling all the time whether they realize it or not and we need to understand the importance of selling in our business. Don't lose sight of the real goal - sales equals business success!

The main reason people buy products and services is because it is the answer for a problem they have. One real problem with Melaleuca's "sharing" concept is that there is not enough emphasis on demonstrating or talking about the product. Potential clients don't know of a product's benefits and as a result, won't make a purchase because they don't see it as being an answer for their problem. What distributors need to do is find a need that their prospect might have and then fill it with their product.

The second problem with sharing products with friends and families is the focus on the products selling themselves. Using this focal point as a selling position leads the distributor away from marketing towards emphasizing the wrong ideas. The concept of the "products selling themselves" still needs a distributor to do something in order to be sold. The Melaleuca distributor still needs to demonstrate them. The distributor still needs to get the demonstration in front of a person who is looking for products like these. Additionally, Melaleuca's teachings are useless unless someone actually uses what is being taught.

The Melaleuca, Inc. opportunity affords distributors the freedom to set up their business in a variety of ways. Whichever method you choose, you'll need to learn how to drive targeted sales to your business. Driving targeted sales to your Melaleuca home based business opportunity is not as hard as it might seem. One of the simplest ways to do this is to use a website to generate highly qualified leads! All professional sales people have professional looking websites. With your website you'll be able to qualify your leads on the spot and convert real customers into a sale.

Use your prospect "bait" to qualify your leads. Your articles or e-books are the things that "hook" your prospect into your business. Once you've got your prospect "hooked", show them the next step you want them to take. Do you want them to purchase a product or leave their email address? Do you want them to contact you for more information? What ever it is, make that next step clearly known to your prospect.

Here's what a sample path of action looks like. You'll use an article that grabs the reader's attention so that they are hooked into the article. The article then describes how wonderful the product or business opportunity is for them. The prospects will read all about benefits and features of being a distributor. At the end of the article, you can include a link that will take them to Melaleuca.com to place an order.

Get serious about the success of your Melaleuca business. Get creative and find more ways to draw people into your website. Talk about products or product lines as well as business ownership opportunities. So stop sharing and expand your Melaleuca sales today!