Learning everything there is to know about online marketing is not easy without practical application of these theoretical concepts. Such is the objective behind The Google Online Marketing Challenge. This competition, which is open to undergraduate and graduate students only, aims to teach participants how to achieve effective online marketing through meticulous marketing analysis.
Competition mechanics
The Google Online Marketing Challenge essentially requires participants to optimize, manage, and update their own Google AdWords campaign. Participants are given $200 to spend on a Google AdWords online advertising campaign for the website of a particular small-to-medium business that they choose to partner with. During the competition's three-week duration, the teams optimize their campaigns as they see fit. Two reports, one detailing the initial campaign plans and one indicating how the campaign ended, are submitted as output.
The Challenge is open to students from any higher education institutions. Student teams can have their professors serve as advisers for the contest. Professors using the competition as a supplementary class activity are expected to use sufficient class time to cover essential online marketing concepts and introduce Google AdWords technology.
What is Google AdWords?
When Google search results relevant to the user's query are displayed, relevant AdWords are displayed on the page as well. These ads are separated from the search results and are labeled as ?Sponsored Links.? These ads can be seen on the top and the right side of the Google search results page.
AdWords is a great online marketing strategy. Advertisers are challenged to design their own ads for their business using keywords that they feel users will commonly search for. AdWords makes online marketing easier for advertisers, as they only have to supply keywords to promote their businesses and product or service offerings.
Judging criteria
Teams are judged based on five different criteria for their AdWords Campaign. The five criteria are as follows: account structure, optimization techniques, account and activity reporting, performance and budget, and lastly, relevance. Using these criteria, teams are divided into 7 categories based on how they and their ads fared under the deliberation of the panel of judges.
AdWords tips
Designing effective AdWords campaigns may initially seem like an easy task. However, it requires more than just writing a good ad campaign for AdWords to be of any significance. This is because in the world of online marketing, different strategies must be employed to be able design effective ads.
One useful technique in designing an AdWords campaign is using keywords that will potentially match users? phrases exactly. The more an ad's keywords match the phrase searched by Internet users, the more likely the particular ad will be a top Sponsored Link.
A great hands-on experience for students
The Google Online Marketing Challenge provides students with a great opportunity to acquire real world online marketing experience. The Challenge is a great venue for students to apply theoretical concepts learned in class. Additionally, it is a great way for students to possibly help local businesses improve their marketing effectiveness.
Learning Online For Free
Obviously learning online has it's huge benefits (less cost, learn when you want etc.), but the real question is, will it give you as good, or better of a result then learning through traditional methods?
Hopefully today I can answer that question.
Learning The Guitar The Traditional Way
So, you've made the decision to learn the guitar, whether that be because you want to be in a band and rock in front of thousands of fans, or whether it is just a hobby and you would like to improve your skills... either way, you'll need to find someone to teach you.
Traditionally, you would go to a music teacher who would impart their knowledge onto you, and teach you all the guitar secrets that they know, and bring you up to speed. Now, to me, there are some blaring problems with doing this.
Problem #1 - High cost... if you have to pay someone to teach you how to play the guitar, chances are it is going to cost you an arm and a leg over the period of time that you are getting taught... which could be anywhere from 3 months to years. And at $50 a lesson, it isn't cheap.
Problem #2 - Limited knowledge... now, yes you might be learning from a teacher, but chances are they also teach the piano, the flute, the trumpet and so on... what does this mean? It means they don't have specialized knowledge, which means they won't be as good as someone who just plays the guitar 8 hours a day.
Problem #3 - Learning speed... you are limited by the number of classes that you attend, but you are also limited to the program that your teacher assigns to you. They will have a set program for their students that they take them through, and usually not deviating from this program. This means that your learning progress could be seriously slowed.
Now, with those problems in mind, lets take a look at the other road, which is to find a program yourself (typically online) and learning from that.
Learning The Guitar Through An Online Learning Program
These programs are usually written by professionals. They could be written by ex-lead guitarists of some seriously high class bands, or teachers that have made a name for themselves in the industry, and are now trying to release a program to reach a wider audience via the internet.
Let's look at the problems of going this road.
Problem #1 - Requires self motivation... by effectively taking on a 'home study course' in how to learn the guitar; it requires that you are a self starter. Why? Because the person who is going to push you to learn, is going to be yourself. You don't have a teacher you can go to who is going to kick your butt if you have been slacking off, you have to do it yourself. Not everybody can do this, so if you're not the kind of person who is a self starter, don't even bother with this kind of course.
Problem #2 - Picking the right course... there are many courses out there to learn the guitar, so it can be hard trying to find which ones are good, and which ones are a waste of time. The way you get around this, is to do your own research, check out review sites, find out about testimonials and customer reviews. Find out what consumers think that have already bought the program.
So there you have it.
It really comes down to this fact, if you're a self starter, then you'll love getting an online learning program. The pace at which you will learn will be drastically increased, since you'll be able to go at your own pace (be that fast or slow).
If you're not really a self starter, but want to learn, then chances are that you should go find a decent teacher that will keep you in line.
All I will say is this, do your research on the teacher as well... have they produced any 'stars'? Have they been a successful guitarist themselves in their career? Or are they just teaching as a 'job'?
Enjoy, and good luck with finding the right course or teacher.
Both Mahoney & Marc Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mahoney has sinced written about articles on various topics from Sales and Negotiation, Environment and Computers and The Internet. John Mahoney is a freelance author who writes about various technology related subjects including . For more informa. Mahoney's top article generates over 14800 views. to your Favourites.
Marc Lindsay has sinced written about articles on various topics from Adware, Flirting Tips and Car Auctions. If you are looking to or then. Marc Lindsay's top article generates over 201000 views. to your Favourites.
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