few weeks ago I decide to join another marketing program to build my income. The plan is solid and the opportunity to achieve my goals is there. I'm happy with the program and what it has to offer. Unfortunately I'm not very happy with my progress. Being new at this particular program but not new at marketing I didn't pay very much attention to the details. In particular, the marketing plan.
I've seen my share of advertising and marketing companies who offer nothing of any real value. Unfortunately when it comes to Home Based businesses there is more than a fare share of nearly worthless programs. Most wanting to take money out of the pockets of unsuspecting newbies without offering any real value in return.
Some other programs that are available for newbies are mentoring programs. Some claim to make the new person rich earning thousands a month in short period of time while others are good solid programs. I hope that most newbies to marketing understand or will come to understand quickly that there is no such thing as a get rich scheme that works. Can mentoring programs work for a new person, of course they can. They can work if you have a very tight Niche market and if you have the time and money and the willingness to work the suggested programs.
When it comes to Affiliate Marketing or Network marketing mentoring programs usually do not help because these are very wide open programs. These are not Niche markets or even close to being one.
Having to learn most things the hard way I've been religiously sorting through hundreds of emails and clicking the delete button like it was a religion. Because I've searched out so many new marketing companies and spent a few dollars with some they all send a relentless amount of emails.
Not that I am a slow learner or hard to teach new tricks to although I believe that I am, I was swamped by emails that I had created myself. I was the one who asked for information and I know what that means. Marketing companies will send information until you are blue in the face or tell them to stop. In my rush to create a new marketing plan and to delete the emails from companies I wasn't interested I completely overlooked the fact that not only did my new company have a terrific product with a money making business plan they also had a terrific marketing plan. The solution to my problem was right in front of my face although I couldn't see it.
I have looked at many marketing programs over the years and almost all of them have a marketing strategy in place. I'll admit that some of them are very weak and won't really produce like most want but they are there anyway.
Having looked at many online opportunities and promotional companies I known there are many companies that will simply sell the new person a bill of goods and products that simply will not work. The online marketing industry is huge and a large percentage of it is aimed at the inexperienced newbie knowing very well their thirst for success will cause them to buy into their program no matter if it holds real value or not. Unfortunately there are far to many new people who are just starting out with a home based business that fall for the traps and spend money on things that will not work.
My suggestion for those who want a home based business that is profitable is to go through the program you are affiliated with from front to back and top to bottom. Learn what they offer in marketing programs and apply what they teach. The chances are pretty good if your involved with a successful company that their strategies have worked for others and will work for you as well.
Learning The Hard Way Ranma
I have written many articles about the hard surety bond market. To my surprise, many want to know more details as to how we got to where we are at. Like all industries, the surety bond industry is heavily influenced by the economy. We can all remember the strength of the US economy at the end of the millennium; it seemed that businesses were flourishing with prosperity everywhere you turned. By the end of 2000, the economy began to slow down. The success of any contractor is directly effected by changes in the economy, thus more contractor's businesses began to fail. With the failing of the contractor businesses came an abundance of claims. This is not to say that the soft economy was the only cause for the increase in claims, but it was the start of the domino effect.
What actions set up the rest of the dominos to trigger the current hard market? In an attempt to generate more premium, bonding companies used very loose underwriting practices. These loose underwriting guidelines allowed for contractors to be approved for bonds they should not qualify for. The sureties were not only writing bonds for contractors that do not qualify, they also wrote bonds that should not be written even for the best contractors. Maintenance bonds exceeding 5 years were much more common; these days anything over 3 years is pretty much unheard of. To put it simply, the sureties grew too hungry for business and wrote what they should not have and got burnt because of it.
The bonding companies set up the dominos and the softening economy started the chain reaction of them falling. What was the outcome for the bonding companies? In the past, the surety bond industry saw losses around 25%. In 2001, the industry saw a staggering 82% loss for the year. In 2002, the industry produced $3.7 billion in premium, however the industry as a whole showed a 70% loss. The 2002 Insurance Expense Exhibit reported the industry losing more than $2.5 billion from 2000-2002. The losses resulted in many bonding companies getting downgraded to junk status by AM Best. Others simply had to close Sometimes people won't listen to solid advice unless it directly effects them. Unfortunately, some people simply need to learn the hard way before they make more sound decisions. This can be seen almost every time suretyship makes its way to the news. Since surety bonds are not the most exciting thing in the world, you typically only hear about them when there is a problem, especially when it comes to contract bonds.
The Westchester, New York School District is a prime example of city officials learning the importance of requiring bonds. In the article “Westchester Schools'' Dumping Deals Costly To Taxpayers“, the contractor hired to do the work never submitted a surety bond guaranteeing the work. The district allowed the contractor to begin work prior to submitting the bond. The end result was the contractor running out of funds and defaulting on the project. Had the job been secured by a bond, the surety could have hired another local company to complete the work.
Why would an obligee not require a bond? There are numerous reasons why, sometimes the government simply lets it slide by due to red tape. Often, private obligees and sometimes public, simply do not want the cost of the bond to be included with the bid and therefore do not require it. Sure this keeps costs down, if everything goes right that is. By that logic, there is no reason to have any type of insurance product at all. However, we all know gambling is not a wise decision if you plan on being fiscally responsible.
Tax payer should be pleased to hear that most articles found in the news regarding suretyship are situations where a bond was obtained. Jackson County, Indiana required a bid bond for the demolition of a building to make way for a new police station. The lowest bidder was unable to do the work at the amount submitted. The city attorney stated: “I am not sure how they think they could do this job with that low of an amount,”” and ““They might as well have written their bid proposal on a napkin and submitted it.””. The Fidelity and Deposit Co. of Maryland, Colonial American Casualty and Surety Co., and Zurich American Insurance Co. had to assume control of a project for an addition to a Dallas courthouse after the contractor walked off the job.
Surety associations are making a great effort to show the private sector the importance and benefits of surety bonds. I do not know of any statistics regarding increases in surety requirements requested from the private sector. However, personally I have seen little difference. Hopefully businesses nationwide will open their eyes to the benefits of suretyship.
Both Stephen Meyer & Michael Weisbrot are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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